Decoding Growth
Decoding Growth is where Aly from Gather 'n' Grow decodes what's actually going on underneath your marketing, sales, and ops. After 10 years inside businesses as a HubSpot and Google Ads partner, she keeps seeing the same questions come up — good questions that usually get bad answers, or answers that sound right but miss the real problem. Each episode is short (5–15 minutes), solo, and grounded in what she's seen work and break across real accounts. No theory. No fluff. Just the stuff that actually moves the needle — the broken handover between marketing and sales, the CRM nobody...
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All Episodes
Why You Don't Need More Tools — You Need Clarity
Every business I audit has more tools than it needs and less clarity than it thinks. This episode is about why adding another platform won't fix what's actually broken: unclear processes. We cover tech stack bloat, the KISS principle, and why clarity has to come before tooling, not the other way around.When a CRM Migration Fails Before It Even Starts
Most failed CRM migrations were doomed before a single record moved. I cover the four signals I look for before a migration begins: ownership, internal champions, clarity, and timeline pressure. If you're planning a HubSpot or Salesforce migration this year, listen to this before you sign the SOW.How to Pick the Right CRM
Most CRM decisions get made off feature lists and pricing pages, and that's why most CRMs end up half-used. I walk through how to actually evaluate a CRM based on your business stage, your processes, and the teams who'll live inside it every day. The right CRM isn't the one with the most features, it's the one your team will actually use.The CPA Trap: Why Chasing the Lowest CPA Creates Fragility, Not Growth
The lowest CPA isn't the goal. It's the trap. I unpack Goodhart's Law in a marketing context, what happens when CPA becomes the target instead of the measure, and why optimising too hard for "cheap leads" can quietly shrink your business. If your ad account looks efficient but your pipeline keeps slowing, this one's for you.