Decoding Growth
Decoding Growth is where Aly from Gather 'n' Grow decodes what's actually going on underneath your marketing, sales, and ops. After 10 years inside businesses as a HubSpot and Google Ads partner, she keeps seeing the same questions come up — good questions that usually get bad answers, or answers that sound right but miss the real problem. Each episode is short (5–15 minutes), solo, and grounded in what she's seen work and break across real accounts. No theory. No fluff. Just the stuff that actually moves the needle — the broken handover between marketing and sales, the CRM nobody...
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All Episodes
What I Look for in the First 10 Minutes of a Google Ads Audit
Before I look at a single ad, I check five things. This episode covers the diagnostics I run in the first ten minutes of a Google Ads audit: tracking, account settings, budgets and bidding, structure, and message-to-landing-page match. Measure twice, cut once, especially before you start changing campaigns.What I Look for in the First 10 Minutes of a HubSpot Audit
In this episode of Decoding Growth, I delve into the crucial first 10 minutes of a HubSpot audit. I share my insights on what to prioritise when assessing a HubSpot account, starting with the importance of data properties. I discuss common pitfalls, such as duplicate properties and incorrect field types, which can compromise data integrity. I'll also explore how to effectively align data capture with business goals, ensuring your CRM is set up for meaningful insights. By focusing on automations, user-friendly pipelines, and tailored dashboards, I equip you with essential strategies for optimising your HubSpot usage. Tune in to learn how to build a robust foundation for sustainable growth in your business.How to Pick the Right Provider: The Questions That Reveal Everything
Most agency relationships go wrong before the first invoice. I share the questions I'd want a client to ask me, the ones that surface whether you're actually aligned, whether your provider will push back when they should, and whether you'll meet the person managing your account or just the one selling it. Inversion thinking, applied to hiring help.Why You Don't Need More Tools — You Need Clarity
Every business I audit has more tools than it needs and less clarity than it thinks. This episode is about why adding another platform won't fix what's actually broken: unclear processes. We cover tech stack bloat, the KISS principle, and why clarity has to come before tooling, not the other way around.