Why Invest In Inbound Marketing
By focusing on the buyer, the content you create is intended to guide them throughout their buying journey, help solve their problems and keep your brand at the forefront of their minds.
Attracting prospects with content is half the battle won. The other half is to have segmented nurturing sequences to send personalised and targeted content as they go through the research and buying phase.
Build A Strong Foundation With Buyer Personas & Funnel Mapping
The inbound way is about being helpful. To be helpful, you need to learn about what matters to them so you can create content that addresses their key concerns.
That’s why before starting any strategy, we will always identify your ideal buyer personas and map their journey from discovery to purchase!
We'll Create A 90-Day Inbound Marketing Plan With You
You’ll get regular check-in calls and a monthly report to ensure you are well-informed every step of the way. We will work in an agile manner to pivot the strategy as we go.
Inbound marketing is a methodolgy, a mindset and a philosophy. Simply put, it’s about making customer experience the heart of everything you do. This means having teams aligned, smooth hand-offs and giving useful relevant content targeted as helping your audience solve their problems.
Having a platform like HubSpot where you can do all the work and have data stored in one place makes reporting easier and holistic. Here’s a great detailed explanation on what is inbound marketing and video.
We understand that every business have different requirements and priorities. We can certainly discuss and go through the tiered plans so you can pick the appropriate one.
Sure, we can develop a strategy together and plan how the workload can be shared effectively. This is a great way to learn inbound marketing too.
Certainly. We work with you based on your business resources and needs. Keep in mind that we will need you to be a part of the planning to ensure goals are aligned.
That’s the recommended time frame that we would use for our inbound marketing strategy. A 90-day plan helps us to stay focused on a manageable number of marketing activities aligned to a goal. By having a reasonable marketing timeframe, it allows you to be agile to meet the overall business goal and direction.