HubSpot connected to the tools your business runs on
Your store, accounting, ERP, events and AI tools joined to HubSpot, so data flows where it should and nobody copies it by hand. Native apps, Zapier, Make.com, Claude or custom API, whichever fits the job best.
Trusted by growing businesses in the US, UK and Australia
Your tools work. They just don't talk to each other.
Someone copies orders into HubSpot every Friday.
Data moves between systems by hand. It's slow, and it's always a bit wrong.
Sales can't see if the customer has paid.
Finance and the CRM live in different worlds. Awkward calls and missed upsells.
The integration broke and nobody noticed for weeks.
Set up once, never checked. Gaps in your data you find too late.
We have three tools that do the same thing.
Added one at a time, never joined up. You pay for overlap and still have gaps.
Your tools in, one view of the customer out
HubSpot, at the centre
Data mapped to the right fields, synced the right way
- Native apps where they exist
- Zapier and Make.com for the rest
- Claude when a job needs judgement, not just a sync
- Custom API when nothing else fits
Not sure what to connect? We start with how your business runs, then pick the simplest way to join it up. Tool not on HubSpot's list? We use a connector or build to its API.
We use Make.com in the mix too and it all just connects up properly.
Before this, we were managing new contacts through emails and trying to keep on top of who came from where - different sources, different needs, no real system. It was a lot to stay across. Alyssa sorted that out pretty quickly. Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly. Our sales leader has got a proper system now & leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress. Despite being on the other side of the world, there's no lag, no dropped balls. She's responsive, things keep moving, and it honestly feels like she's just part of the team. It feels like we've got a real system in HubSpot that actually works for us. Next, we'll focus on operations and overall optimisation. Pretty stoked with where things are headed.
Connected properly, not just switched on
Connecting software alone isn't enough. We fit each integration to how your business works, test it, and keep an eye on it.
Data that flows the right way, correctly
We map what data needs to move, which way and how often, then pick the simplest way to do it: a native app, Zapier, Make.com, Claude or a custom API.
- Field mapping agreed before anything syncs
- Deduplication and matching rules, so records don't double up
- Tested with real records before your team relies on it
- Documented, so you know what syncs where
So you can trust what you see in HubSpot.
| Name | Company | Owner | Source |
|---|---|---|---|
| Jo Smith | Acme Pty | None | Blank |
| jo smith | ACME | Sam | Offline |
| J. Smith | Blank | None | Blank |
Reports that cross tools
With orders, invoices and events in HubSpot, you can report on revenue, not just leads.
- Revenue by source, from first click to paid invoice
- Customer value and repeat orders
- Weekly report from the Reporting Agent, included
So you can see what really makes money.
Claude and AI tools, working with HubSpot
Claude, ChatGPT or Gemini connected to HubSpot, plus AI steps inside Make.com, Zapier and HubSpot workflows, so the jobs that need reading and deciding get done too.
- AI steps that sort, enrich, summarise and route
- Claude skills that read and update HubSpot
- Access set so AI only sees what it should
So you can spend less time hunting for information.
The tools we connect to HubSpot most
And plenty more. If a tool has an API, we can usually connect it.
Shopify, WooCommerce and other stores: orders, products and customers.
Xero and QuickBooks: invoices and payments next to the deal.
NetSuite and other ERPs: stock, accounts and orders.
Eventbrite and booking tools: registrations and attendance.
Apollo, Badger Maps, MessageMedia, PandaDoc and more.
Claude, ChatGPT and Gemini, with access set to what they need.
A clear plan, regular updates, and work you can track
Discovery workshop
Your tools, what data lives where, and where things get copied by hand.
Integration plan
What connects to what, which way data flows, the field mapping, and how we'll build it.
Build and test
Set up and checked with real records before it goes live. We do the work, hands on.
Show your team
What syncs where, and what to do if something looks off.
Check and support
We keep an eye on the syncs and fix what breaks, on a retainer or a block of hours.
AI connected to your HubSpot data
Once your tools are joined up, AI has the full picture to work from.
For businesses running on more than one system
A good fit if
- Your team copies data between tools by hand
- Sales, service and finance each see a different version of the customer
- You have an integration that breaks, or nobody trusts
- You want AI tools working with your CRM data
Probably not a fit if
- HubSpot isn't your CRM, and won't be
- You want a quick connection with no testing
- No one will own HubSpot once it's connected
Start where it makes sense for you
Every engagement starts with a discovery workshop, included. Retainers are quoted in your currency.
Integration project
Good when you need one or more tools connected to HubSpot.
- Discovery workshop and integration plan
- Native apps, Zapier, Make.com, Claude or custom API
- Tested with real records
- Documented and handed over
- Moves into a retainer at handover, if you want
Ongoing HubSpot support
Good when you want your integrations looked after every month.
- Syncs checked and fixed
- New tools connected as you grow
- One report a month from our shop
- Lower monthly rate on 6 or 12 month terms
HubSpot Audit
Good when you want to know what's working before deciding anything.
- See what you're underusing
- 1-hour debrief call included
HubSpot implementation
Good when HubSpot itself needs setting up or rebuilding first.
- Basics first, then integrations and AI
- Built hands on, in your portal
Not sure which fits? That's what the first call is for.
What clients say about our HubSpot work
Alyssa was a joy to work with. A diligent worker, clear communicator, and smart implementor, Alyssa helped drive the re-implementation of our Hubspot deployment from the ground up. Alyssa's subject matter expertise was world-class but it was her project management skills where she elevates compared to other consultants. We joked often that we wished we could hire her directly!
We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had! To look back a few weeks ago and think that we nearly tried to do this ourselves is laughable, the end result would have been lacking in nearly every aspect without the help of a pro like Alyssa! We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!
We've found working with Alyssa and the team at Gather & Grow has been a great fit for our needs and timing. We're based in New Zealand and use tools like Google Meet and ClickUp to collaborate on projects. Alyssa is always flexible with meeting times that suit our time zone, which means we can meet, train, and work through things without delay. The skills and knowledge Alyssa and her team share have helped us grow in confidence and independence with HubSpot. We were really pleased with the audit we received, and it helped us find smart ways to improve our CRM performance. HubSpot has loads of useful features, but it's easy to get stuck if you don't know how to use them properly. After working with Alyssa and her team, I feel much more confident navigating those tools. And if something's above my skill level, having their support ready to go is exactly what we need.
Get more from a connected HubSpot
Set HubSpot up properly before you connect more to it.
See the service →ProductCRM Data Clean Up BlueprintClean data before it syncs everywhere.
See the blueprint →ServiceApollo for HubSpotProspect data from Apollo, straight into HubSpot.
See the service →ServiceFractional RevOpsSomeone to run the systems once they're connected.
See the service →One system, from first click to closed deal
Questions about HubSpot integrations
Which tools can you connect to HubSpot?
Most of them. HubSpot has hundreds of native apps, like Shopify, Xero, QuickBooks, Slack, Zoom, PandaDoc and Eventbrite. Where there isn't one, we use Zapier, Make.com or Claude, or build to the tool's API.
Do you use Zapier, Make.com or Claude?
Yes, all three. Zapier and Make.com are great for connecting tools that don't have a native app, and for automations with several steps. Claude goes further when a job needs reading and deciding, like summarising a call into HubSpot or checking an order against an invoice. We pick whichever is simplest and most reliable for the job.
What if my tool isn't on HubSpot's list?
We use Zapier, Make.com or Claude, or build a custom API integration if that's what it takes. We'll tell you which is simplest and most reliable for your setup.
Do you do ecommerce integrations?
Yes. Shopify connects natively. WooCommerce and other stores connect through a connector or the API. Orders, products and customers land in HubSpot, so you can see revenue by source.
My systems feel disjointed, but I don't know what to connect.
That's what the discovery workshop is for. We look at your goals, your tools and where data gets copied by hand, then suggest what to connect and how.
Can you connect HubSpot to Claude, ChatGPT or Gemini?
Yes. We connect HubSpot to your AI tools and set what they can see, so your team can ask questions of your CRM and AI can use live data in its work.
How long does an integration take?
It depends on the tools and how much data moves. We give you a timeframe once we've mapped what's needed.
What happens if an integration breaks?
On a retainer, we keep an eye on the syncs and fix what breaks. Otherwise you get documentation so your team knows what to check, and you can buy a block of hours when you need us.
Who owns the integrations?
You do. The portal, the data and the connections stay yours.
Tell us what you use. We'll tell you how we'd connect it.
A call with Alyssa. No pitch deck.
- Which tools to connect first, and why
- The simplest way to connect each one
- Whether a project, a retainer or an audit fits best