Meet Alyssa Yap
A HubSpot and Google Ads strategist and operator who sees patterns quickly, connects the dots, and builds systems that last. Her work sits where HubSpot, Google Ads, AI and human behaviour meet, because growth only works when all four line up.


Trusted by growing businesses in the US, UK and Australia













How she got here
Her interest in HubSpot started with how it lines up teams, simplifies processes and turns strategy into results you can measure.
She was then mentored in Google Ads by Mike Rhodes for four years, managing budgets from $5K to $450K a month. That gave her depth in both performance marketing and the CRM behind it.
Most of her work isn't about doing tasks. It's about removing noise, simplifying decisions, and designing systems that don't need babysitting. And helping founders think clearly again, which is much easier from the outside.
She doesn't optimise in silos
She looks at the whole picture, then connects it into one clear direction.
The founder
What you're aiming for, and what keeps you up at night.
The team
Who does the work, and how they actually work.
The data
What it says, and what it's missing.
The tools
What you have, and what's getting in the way.
The behaviour
What people do, not what the process says.
The incentives and blind spots
What's being rewarded, and what nobody is looking at.

Decoding Growth
A podcast and YouTube series on CRM, Google Ads and the systems behind revenue growth. Short, solo episodes on the questions clients ask her most.
Certified where it counts


What clients tell her
Some version of this comes up again and again.
"You see the whole picture instantly."
"You explain things in a way that finally makes sense."
"Everything feels calmer when you're involved."
"I trust your judgement."

She says things as they are
She won't pretend complexity equals intelligence. If something isn't working, she tells you. If something is working, she protects it.
She leads Gather 'n' Grow with a small team of specialists, so you get her thinking and steady hands on the work.
Life in Split, Croatia
Outside work she enjoys cooking, the beach, hiking and playing picigin.



What clients say about working with Alyssa
It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
We are absolutely thrilled to write this glowing review for Alyssa from Gather n Grow! Alyssa has truly been a game-changer for our business. Since she stepped in, she has streamlined our operations, ensuring that every aspect of our business is not only covered but optimised for success. Her impressive organisational skills, professional demeanor, and honest approach are so refreshing. She communicates openly and transparently, always keeping us in the loop and providing valuable insights every step of the way. Her dedication to our business's growth and efficiency is truly commendable. Thanks you Alyssa! With your expertise and commitment, we have seen significant improvements in our processes and results.
Tell Alyssa what isn't working. She'll tell you where she'd start.
A call with Alyssa. No pitch deck.
- Where your systems are getting in the way
- What she'd look at first
- Whether we're the right fit