About Alyssa

Meet Alyssa Yap: Driving Digital Transformation with HubSpot & Google Ads

She's a Google Ads & HubSpot strategist and operator who sees patterns quickly, connects dots instinctively, and builds systems that actually last.

Her early fascination with HubSpot stemmed from its ability to align teams, streamline processes, and turn strategy into measurable outcomes.

This foundation was supercharged when she was mentored by Google Ads pioneer Mike Rhodes, giving her deep expertise in both performance marketing and CRM integration.

Her work lives at the intersection of HubSpot, Google Ads, AI, and human behaviour — because growth only works when all four are aligned.

Alyssa Yap: Strategist, Consultant, and Digital Transformation Expert

With a career spanning over a decade, Alyssa helps founder-led companies build clean, scalable acquisition systems using:

✓ HubSpot (We're a HubSpot Solutions Architect & Certified Partner)

✓ Google Ads (She was mentored by renowned expert Mike Rhodes for four years; managing budgets $5K - $450K per month

✓ Automation and attribution

✓ AI-assisted analysis and diagnostics

✓ Clear strategy and flexible operational logic 

But more importantly, She helps founders think clearly again. It's much easier as a third party!

Most of her work isn’t about “doing tasks”. It’s about removing noise, simplifying decisions, and designing systems that don’t need babysitting.

Why Founders Work With Me

Clients usually tell me some version of this:

“You see the whole picture instantly.”
“You explain things in a way that finally makes sense.”
“Everything feels calmer when you’re involved.”
“I trust your judgement.”

That’s because I don’t optimise in silos.

I look at:

✓ The founder

✓ The team

✓ The data

✓ The tools

✓ The behaviour

✓ The incentives

✓ The blind spots

And then I connect it all into one clear direction.

Outside of her professional endeavors, she enjoys cooking, beach outings, hiking, and playing picigin—a passion that once featured her in Croatian news.