About Alyssa
Meet Alyssa Yap: Driving Digital Transformation with HubSpot & Google Ads
Director of Gather 'n' Grow, Alyssa specializes in bridging the gap between Google Ads and HubSpot — a powerful combination that drives scalable, data-led growth across marketing, sales, and operations.
Her early fascination with HubSpot stemmed from its ability to align teams, streamline processes, and turn strategy into measurable outcomes.
This foundation was supercharged when she was mentored by Google Ads pioneer Mike Rhodes, giving her deep expertise in both performance marketing and CRM integration.
Today, Alyssa stands at the intersection of two of the most influential growth platforms, delivering smart, connected systems that generate leads, close deals, and scale results — faster.
Alyssa Yap: Strategist, Consultant, and Digital Transformation Expert
With a career spanning over a decade, Alyssa has been at the forefront of digital marketing, specializing in integrating HubSpot and Google Ads to drive lead generation, nurture prospects, and optimize sales processes. Her approach combines technical proficiency with a deep understanding of customer behavior, ensuring that businesses not only attract leads but convert them efficiently.
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HubSpot Solutions Architect & Certified Partner: Alyssa collaborates closely with businesses to tailor HubSpot implementations that align with their unique goals and processes.
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Google Ads Certified Specialist: Mentored by renowned expert Mike Rhodes for four years, Alyssa has managed diverse accounts with budgets ranging from $5K to $250K per month, delivering measurable results across various industries.
Sharing experiences and knowledge
Alyssa's insights have been recognized on prominent platforms:
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Digital Marketers Australia 2023: Spoke on leveraging CRM, RevOps, and automation to enhance marketing efficiency.
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Melbourne Business School Online: Selected for the "Digital Marketing: Analytics and Strategy Career Accelerator" course, aimed at equipping leaders with data-driven strategy skills.
Alyssa believes in continuous growth, encapsulated in her motto: "For things to change, I must change first." Outside of her professional endeavors, she enjoys cooking, beach outings, hiking, and playing picigin—a passion that once featured her in Croatian news.
Beyond The Screen
Driving Results Across Industries
It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
We are absolutely thrilled to write this glowing review for Alyssa from Gather n Grow! Alyssa has truly been a game-changer for our business. Since she stepped in, she has streamlined our operations, ensuring that every aspect of our business is not only covered but optimised for success. Her impressive organisational skills, professional demeanor, and honest approach are so refreshing. She communicates openly and transparently, always keeping us in the loop and providing valuable insights every step of the way. Her dedication to our business's growth and efficiency is truly commendable. Thanks you Alyssa! With your expertise and commitment, we have seen significant improvements in our processes and results.
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