About Alyssa

LET'S GET TO KNOW EACH OTHER

Meet Alyssa Yap

Alyssa is a highly experienced marketing and sales professional specialising in data driven digital transformation. In her early career days, Alyssa was introduced to HubSpot and admired the robust new technology it provided for sales and marketing.

Alyssa’s motto for work and every day is

“For things to change, I must change first”.

Alyssa's Story
Hubspot gold
ALYSSA AND HUBSPOT

HubSpot certified partner and evangelist

As a HubSpot solutions architect and HubSpot partner, Alyssa works closely with businesses to understand their goals, target market, processes and reporting requirements. Alyssa’s approach to marketing is all about streamlining data, processes, and integrations—connecting marketing, sales, and customer service with a RevOps and CRM mindset.

And yes, she’s probably diving into HubSpot webinars or betas on her weekends—someone tell her to take a break!

When she’s not in front of her laptop, she enjoys a variety of activities that keep her recharged. You’ll find her in the kitchen cooking up something delicious, hitting the beach for a sunny day of relaxation, or exploring the outdoors with a hike. She's also an avid reader and loves playing picigin with friends—a tradition that's hard to beat! In fact, her love for the game even landed her and her friends a feature in Croatian news while playing on the beach.

Alyssa is all about bringing teams together—marketing, sales, customer service, and beyond. With her RevOps mindset and knack for understanding customer behavior, she creates strategies that connect the dots between data, people, and processes. “When teams collaborate and align their goals,” she says, “you don’t just get results—you create experiences that customers remember.”

Featured in Croatian TV for playing picigin!

Trying Croatian cuisine

Hiking with friends
More hiking!
IN THE INDUSTRY

Sharing experiences and knowledge

Alyssa was honoured to be a spokesperson for Digital Marketers Australia 2023 to discuss the capabilities of using the right CRM, RevOps and automation for marketers within Australia, and how in today’s economic climate businesses need to put CRM and first data strategies as their number one priority to be efficient.

Alyssa was also selected to be part of Melbourne Busniess School Online’s upcoming “MBS Digital Marketing: Analytics and Strategy Career Accelerator” course. This one-of-a-kind course is for digital marketing leaders with skills to design and implement data-driven strategies that convert leads and gain more business acumen.

AlyssaMebourneConference
GoogleADSManagement2
SKILLS AND EXPERTISE

Google Ads Certified Specialist

Alyssa was mentored by one of the best Google Ads experts and author, Mike Rhodes for 4 years. Over her career she has managed various Google Ads accounts including Frank Green, Annmarie Skin Care, Ship-A-Car Direct, Royale Essence, Hummer Limos, Mr Pool Man, MicroSourcing, Probe Group and more in both ecommerce and lead generation with budgets ranging from $5 to $250k per month to assist businesses achieve their overall goal conversions.

Alyssa and Gather ‘n’ Grow’s unique and special ability to combine HubSpot and Google Ads provides a deeper understanding and expertise in lead generation, lead nurturing, sales optimisation and business operations perspective.

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