Google Ads that bring in the leads your sales team wants
We run your account and connect it to your CRM, so every campaign is judged on qualified leads and pipeline, not form fills.
Trusted by growing businesses in the US, UK and Australia
Plenty of leads. Not many customers.
We get leads, but sales says they're rubbish.
The account is chasing cheap form fills. Your team wastes time on the wrong people.
We can't tell which campaigns bring in deals.
Google Ads counts conversions, the CRM counts sales. Nobody joins them up.
Leads go cold before anyone calls.
No clear handover from the form to sales. Good leads slip through the cracks.
Google keeps recommending we spend more.
Automated suggestions, no one checking them. Budget leaks into searches that never buy.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too.
Before this, we were managing new contacts through emails and trying to keep on top of who came from where - different sources, different needs, no real system. It was a lot to stay across. Alyssa sorted that out pretty quickly. Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly. Our sales leader has got a proper system now & leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress. Despite being on the other side of the world, there's no lag, no dropped balls. She's responsive, things keep moving, and it honestly feels like she's just part of the team. It feels like we've got a real system in HubSpot that actually works for us. Next, we'll focus on operations and overall optimisation. Pretty stoked with where things are headed.
An account run for pipeline, not form fills
Search terms, tracking and regular management, joined up with your CRM so every decision is based on what turns into deals.
Traffic from people ready to buy
We check what people really searched for, keep what turns into customers, and cut what doesn't.
- Search terms reviewed regularly
- Negatives that stop wasted spend
- Ad copy matched to what buyers search
So you can spend less on clicks that were never going to buy.
Know which campaigns bring in deals
Clean tracking from click to closed deal, so every campaign is judged on pipeline, not form fills.
- Conversion tracking checked and fixed
- Qualified leads and closed deals sent back to Google Ads, so bidding learns what a good lead looks like
- Reporting from the Reporting Agent, included
So you can put budget behind what brings in revenue.
| Campaign | Spend | Pipeline |
|---|---|---|
| Core services | $4.1k | $182k |
| Competitors | $1.6k | $64k |
| Performance Max | $3.2k | $9k |
Someone watching the account
Bids, budgets, ads and tests looked after, with a plain-language note on what changed and why.
- Spend kept in line with your monthly budget
- Experiments on bid strategies, landing pages and ads
So you can stop worrying about the account and focus on the leads.
A clear plan, regular updates, and work you can track
Discovery workshop
Your goals, what a good lead looks like, and how sales follows up.
Account review and plan
Tracking, structure, search terms and spend, then what to fix first.
Fix and rebuild
Tracking first, then structure, keywords, ads and landing pages.
Report and review
Spend, leads and pipeline, with what we changed and why.
Test and improve
New ads, landing pages and budget moves, agreed with you.
Built for businesses where sales follows up the leads
A good fit if
- Your sales team follows up enquiries
- You use HubSpot, or a CRM someone looks after properly
- You want to see which campaigns turn into deals
- You spend from about $2k to $350k+ a month on Google Ads
Probably not a fit if
- You spend less than about $2k a month
- You expect Google Ads to carry your whole marketing effort
- No one is available to follow up the leads
- You sell alcohol, firearms or adult products
Start where it makes sense for you
Every engagement starts with a discovery workshop, included. Retainers are quoted in your currency.
Ongoing Google Ads management
Good when you want the account looked after week to week.
- Two people on your account, always
- Regular optimization and testing
- Reporting in plain language
- Regular review calls with Alyssa
- One report a month from our shop, your choice
- Lower monthly rate on 6 or 12 month terms
Google Ads Audit
Good when you want to know what's wrong before deciding anything.
- Walkthrough call included
- 25% of the audit fee comes off your management fees if you go ahead
Setup or rebuild
Good when you're starting fresh, or the account needs a clean restart.
- Tracking, structure, keywords and ads
- Moves into management at handover
Upskill your in-house team
Good when someone on your team runs the account.
- Sessions in your own account
- We review their work as they learn
Not sure which fits? That's what the first call is for.
What clients say about our Google Ads work
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Turn more clicks into customers
Find out why visitors leave before they enquire.
See the audit →ProductLead Scoring ModelRank new leads so sales calls the best ones first.
See the product →ServiceHubSpot ImplementationThe CRM side, so every ad lead lands in the right place.
See the service →ServiceMicrosoft AdsReach the buyers searching on Bing and across Microsoft.
See the service →One system, from first click to closed deal
Questions about Google Ads for lead generation
How do you improve lead quality?
We send qualified leads and closed deals back to Google Ads, so bidding learns what a good lead looks like, and we cut the searches that bring in the wrong people.
Do we need HubSpot?
No. What matters is that your CRM is looked after properly: someone who understands it, sets it up correctly and can analyze what's in it. If you're on HubSpot, we can connect it all ourselves.
Do you only manage Google Ads?
No. Google Ads comes first, and we also run Microsoft, Meta, Reddit and ChatGPT ads. We don't do social media management, link building or PR.
Who works on my account?
Two people, always. A lead runs the account week to week, and a second specialist reviews the work and knows the account just as well. Nothing depends on one person being available.
Who owns the account?
You do. The account, the data and the tracking stay yours, whether we work together for a month or for years.
What's the minimum ad spend?
About $2k a month. Below that there usually isn't enough data for the account to learn from, especially if it's new.
How do you report?
A short report in plain language: spend, leads, pipeline, what we changed and why. Plus regular review calls.
Can we start with an audit?
Yes. The Google Ads Audit is delivered in 1 to 2 business days. If you then go ahead with management, 25% of the audit fee comes off your management fees.
Tell us about your account. We'll tell you what we'd fix first.
A call with Alyssa. No pitch deck.
- What's working and what isn't, in plain language
- Where budget is likely leaking
- Whether management, a rebuild or an audit fits best