Google Ads Management
for Lead Gen Businesses

FULL-FUNNEL STRATEGY TAILORED TO YOUR GOALS

Accelerate Your Lead Generation with Expert Google Ads Management

In today's competitive landscape, a one-size-fits-all approach to Google Ads doesn't suffice. We specialize in creating customized strategies that align with your business goals, as part of a full acquisition system.

That means we look at:

✓ Who you’re actually trying to attract

✓ What intent signals matter

✓ How leads are qualified

✓ What sales can realistically convert

✓ Where leads break down in the funnel

✓ Utilizing data-driven insights for continuous improvement - using Google Ads and HubSpot CRM data

By focusing on your specific needs, we ensure that every advertising dollar is spent with intent and direction.

GET A FREE CONSULT!
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STAY AHEAD OF THE COMPETITION WITH CUTTING-EDGE TOOLS AND CONTINUOUS CAMPAIGN OPTIMIZATION

Comprehensive Management for Optimal Results

Google’s AI and advertising tools are evolving rapidly—and we make it a priority to stay ahead of the curve. 

Our management typically includes:

✓ Account and campaign structure (Search, Demand Gen, Performance Max where appropriate)

✓ Keyword and intent strategy (high-intent first)

✓ Search term control to eliminate waste

✓ Bidding strategy with clear guardrails

✓ Conversion tracking and attribution checks

✓ Ad messaging aligned to buyer intent and sales reality

✓ Landing page alignment (at a strategic level)

✓ Ongoing optimisation, experimentation and decision-making

AI supports pattern detection, bidding efficiency, and scale.

Humans handle judgement, context, and trade-offs.

UNLOCK THE FULL POTENTIAL OF YOUR ADVERTISING EFFORTS

Lead Generation + CRM =
A Winning Combination

As a certified HubSpot Partner, we specialize in setting up, optimizing your CRM and using your CRM data to ensure seamless lead management.

With proper tracking and automation in place, you’ll have complete visibility into how your ads are performing, how leads are progressing, and where deals are closing.

Don’t let valuable leads slip through the cracks. We make sure your ad dollars work harder by integrating lead generation with a high-performing CRM—giving you peace of mind and measurable ROI from every campaign.

Ready to elevate your lead generation strategy?

CONTACT US
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STAY AHEAD OF THE CURVE WITH AI-DRIVEN INSIGHTS AND CUTTING-EDGE TOOLS

Harnessing the Power of Google AI and Beta Features

In a fast-evolving digital landscape, innovation is key to staying competitive. We leverage Google’s AI technologies and beta features to give your campaigns a performance boost.

By entrusting your Google Ads management to us, you can expect:

✓ Google Ads you can trust

✓ Fewer surprises

✓ Less wasted spend

✓ Clear reasoning behind decisions

✓ Reporting in plain language

This is not:

❌ “Scale no matter what” growth hacking

❌ A volume-only CPA chase

❌ Daily tinkering to look busy

❌ A black-box agency service

It’s calm and intentional management. Our focus is on delivering measurable results that contribute to your bottom line.

Google Ads Results That Speak For Themselves

I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.

CMO NATALIE.H

It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!

CMO LAURYN.S

“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

MARKETING MANAGER, DRIVE Natasha Brown
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FAQs

What’s the minimum ad spend?

Depending on the account already having historical data to work with, at the minimum $2k spend.

What industries do you not work with?

If your business is in the alcohol, firearms or adult business then we will not be a good fit for each other.

What kind of communication/reports do I get?

You will get a fortnightly or monthly call/account update with me.

Besides that, we will be available on email/call as and when needed. So we’re always still available for questions etc.

If the account is managed by my trusted Google Ads partners, then it is up to them how they manage this part.

Who manages my accounts?

Your account(s) will either be managed by me or my trusted Google Ads partners.

What if I have more than 1 account for my business?

Each account will have its own goals, account management requirements and work so each will be cost separately. However, we might be able to discuss an arrangement of some sort – this will vary case by case.

Whilst outsourcing Google ads work to experts, I’d like to get trained.

Sure thing – very happy to guide you along the way so that you understand what is happening in your account, how to spot check, how to give ideas that will benefit the account and business in the long run. In fact I encourage you to skill up even just a bit so you aren’t outsourcing work blindly.

Do you offer management for other ad platforms?

Yes, you will be introduced to our recommended partners for Bing and Facebook/Instagram. They may offer TikTok, Pinterest and Linkedin as well. Gather ‘n’ Grow personally do not do beyond HubSpot and Google ads work at this point in time.

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