Google Ads Audit
Is Your Ad Spend Driving Optimal Results?
Most Google Ads accounts don’t fail because of bad ads. They fail because of poor structure, weak tracking, misaligned intent, or decisions made on incomplete data.
A Google Ads Audit gives you clarity before you spend more money.
No hype.
No generic recommendations.
No “optimisation score” nonsense.
Just a clean, honest view of what’s working, what’s broken, and what to do next.
By addressing these areas, we help you enhance performance and maximize return on ad spend/investment (ROAS/ROI).
This is perfect for businesses who want to know whether their Google Ads are actually working — whether performance has stalled, spend feels inefficient, or they’re preparing to scale.
A Deep Dive into Your Google Ads Account
Our audit encompasses these but not limited to:
✓ Account Structure Analysis: Evaluating campaign and ad group organization for alignment with business goals.
✓ Keyword & Match Type Review: Assessing keyword relevance and match types to ensure optimal targeting. For now, this is still relevant!
✓ Ad Copy & Extensions Evaluation: Analyzing ad creatives and extensions for engagement and compliance.
✓ Bidding & Budget Assessment: Reviewing bidding strategies and budget allocation for efficiency.
✓ Conversion Tracking Verification: Ensuring accurate tracking of conversions and key performance indicators.
✓ Performance Metrics Analysis: Identifying trends in CTR, CPC, Quality Score, and more.
And much more!
Transform Insights into Action
Post-audit, you'll receive a comprehensive overview of findings and recommendations. You get:
✓ A clear summary of what’s working
✓ A clear list of what’s wasting money
✓ Where intent is misaligned
✓ Where data can’t be trusted
✓ What's limiting performance
✓ What to fix first (and what to leave alone)
Everything is explained in plain language, so you can actually make decisions.
Results That Speak For Themselves
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
FAQs
How long does an audit take?
Depending on the size of the business/account, it can range between 3-8 business days.
What do I get out of paying for a Google Ads audit?
At the end of the audit, you will get an unbiased list of ideas/items on what areas are working well, how you can improve your Google Ads account, major warning signs that could lead to detrimental outcomes in the future, hidden mistakes, lost opportunities, and other nice-to-have actions you may like to consider implementing in the future. You’ll get the what, why & how.
Do you offer audits for other ad platforms?
Yes, you will be introduced to our recommended partners for Bing and Facebook/Instagram. They may offer TikTok, Pinterest and Linkedin as well. Gather ‘n’ Grow personally do not do beyond HubSpot and Google ads work at this point in time.
Whilst outsourcing Google ads work to experts, I’d like to get trained.
Sure thing – very happy to guide you along the way so that you understand what is happening in your account, how to spot check, how to give ideas that will benefit the account and business in the long run. In fact I encourage you to skill up even just a bit so you aren’t outsourcing work blindly.
Training will be cost out separately and tailored to your needs and depending on the intensity/extensiveness.