INBOUND 2025 brought a wave of product announcements, but one of the most impactful changes is around HubSpot Credits—the unified system powering usage-based features across the platform. Whether you’re a marketer, sales leader, or ops professional, understanding these updates is key to planning your tech stack and budget for the year ahead.
From Breeze Credits to HubSpot Credits
Earlier this year, HubSpot rebranded Breeze Credits into the simpler, unified HubSpot Credits.
The goal?
Provide one transparent system that fuels all AI-driven features across Marketing, Sales, Service, Content, and Operations Hubs.
Each subscription tier comes with a standard monthly allotment:
- Starter: 500 credits
- Professional: 3,000 credits
- Enterprise: 5,000 credits
If you need more, add-on packs start at $10 per 1,000 credits. This consolidation means fewer surprises and clearer billing as teams scale their AI adoption.
Big Win: Data Enrichment Is Now FREE!
One of the most welcome announcements at INBOUND 2025 was that data enrichment no longer consumes credits. Enhancing your CRM with firmographic or demographic details is now included—no credit tracking required.
For revenue teams, this is a game-changer. Clean, enriched data has always been the foundation of effective outreach and automation, and now it comes without hidden costs.
New Credit Consumption Rules
While enrichment is free, several new AI-driven tools began consuming credits.
- Prospecting Agent
- AI actions in workflows
- Data Agent
- Data Studio syncs
These features deliver serious productivity gains, but they’re also usage-based. To ease the transition, HubSpot added grace periods for early adopters:
- Sales Hub Professional or Enterprise customers who activated before August 29, 2025 can use Prospecting Agent free until November 10, 2025.
- Customers who enabled Prospecting Agent early get an extended free runway through March 3, 2026.
This phased rollout gives teams time to test and measure ROI before credits kick in.
Extra Credits with the Data Hub
Another boost comes from the launch of Data Hub, which expands how teams centralize and activate data. To support this, HubSpot is adding extra credits each month:
- Professional plans: + 5,000 credits
- Enterprise plans: + 10,000 credits
For companies syncing large data sets into HubSpot or powering advanced reporting in Data Studio, this addition makes scaling more sustainable.
Customer Agent Access Through Credits
Finally, HubSpot expanded Customer Agent—its AI-driven support solution—through the credit system. As of June 2025, all Pro and Enterprise customers get access within their monthly allotment. This puts conversational AI for service teams within easier reach, without a separate licensing hurdle.
Why These Changes Matter
For businesses, the new model brings both opportunities and responsibilities:
- Cost Efficiency: With data enrichment now free, teams save significantly on maintaining clean CRM records.
- Flexibility: Unified credits allow organizations to test and scale AI features without additional contracts or add-ons.
- Budgeting Clarity: Transparent monthly allocations mean finance and ops teams can better forecast spend.
- Strategic Planning: Since advanced AI features now consume credits, leaders need to prioritize which tools deliver the most ROI.
Final Thoughts
HubSpot Credits are no longer just a back-end billing detail—they’re central to how companies unlock value from AI across marketing, sales, service, and ops. INBOUND 2025 clarified that the system is here to stay, and HubSpot is refining it to be fairer and more transparent.
For teams, the takeaway is simple: audit your current usage, align your credit spend with business goals, and take advantage of the new free enrichment and expanded allotments. Done right, HubSpot Credits can supercharge your growth without supercharging your costs.
