Google Ads Audit

GET A HEALTH CHECK (LEAD GEN OR ECOMMERCE BUSINESS)

Is Your Ad Spend Driving Optimal Results?

For businesses allocating significant budgets to Google Ads, even minor inefficiencies can lead to substantial losses. Our comprehensive audit identifies:

  • Underperforming keywords and ad groups

  • Ineffective bidding strategies

  • Conversion tracking issues

  • Opportunities for automation and AI integrations

By addressing these areas, we help you enhance performance and maximize return on ad spend/investment (ROAS/ROI).

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WITH A FRESH PAIR OF EYES

A Deep Dive into Your Google Ads Account

Our audit encompasses these but not limited to:

  1. Account Structure Analysis: Evaluating campaign and ad group organization for alignment with business goals.

  2. Keyword & Match Type Review: Assessing keyword relevance and match types to ensure optimal targeting. For now, this is still relevant!

  3. Ad Copy & Extensions Evaluation: Analyzing ad creatives and extensions for engagement and compliance.

  4. Bidding & Budget Assessment: Reviewing bidding strategies and budget allocation for efficiency.

  5. Conversion Tracking Verification: Ensuring accurate tracking of conversions and key performance indicators.

  6. Performance Metrics Analysis: Identifying trends in CTR, CPC, Quality Score, and more.

  7. And much more!

 

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DON’T THROW MONEY DOWN THE DRAIN

Transform Insights into Action

Post-audit, you'll receive:

  • Detailed Report: A comprehensive overview of findings and recommendations.

  • Strategic Roadmap: A step-by-step plan to implement improvements.

  • Performance Benchmarks: Comparisons to industry standards to gauge success.

  • Ongoing Support: Assistance in executing changes and monitoring results.

Our goal is to empower your team with actionable insights for sustained growth.

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Results That Speak For Themselves

Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.

CEO MIKE.R

I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.

CMO NATALIE.H

It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!

CMO LAURYN.S
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FAQs

How long does an audit take?

Depending on the size of the business/account, it can range between 3-8 business days.

What do I get out of paying for a Google Ads audit?

At the end of the audit, you will get an unbiased list of ideas/items on what areas are working well, how you can improve your Google Ads account, major warning signs that could lead to detrimental outcomes in the future, hidden mistakes, lost opportunities, and other nice-to-have actions you may like to consider implementing in the future. You’ll get the what, why & how.

Do you offer audits for other ad platforms?

Yes, you will be introduced to our recommended partners for Bing and Facebook/Instagram. They may offer TikTok, Pinterest and Linkedin as well. Gather ‘n’ Grow personally do not do beyond HubSpot and Google ads work at this point in time.

Whilst outsourcing Google ads work to experts, I’d like to get trained.

Sure thing – very happy to guide you along the way so that you understand what is happening in your account, how to spot check, how to give ideas that will benefit the account and business in the long run. In fact I encourage you to skill up even just a bit so you aren’t outsourcing work blindly.

Training will be cost out separately and tailored to your needs and depending on the intensity/extensiveness.

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