CRM Clean Up, Migration & Management
Clean Setup. Ongoing Clarity. No Chaos.
Your CRM should make decisions easier — not create more confusion.
Most HubSpot portals fail because they’re:
❌ Overbuilt
❌ Underused
❌ Badly structured
❌ Full of junk data
❌ Owned by no one
We specialize in cleaning, migrating, and managing your CRM to enhance sales, marketing, and customer support efficiency. We set HubSpot up properly, clean what’s broken, and — if you want — act as your HubSpot admin so your system stays clean as you grow.
In today’s GDPR-protected and privacy-first world, first-party data has never been more important. A clean CRM database means you have higher quality advertising remarketing list can more accurately forecast revenue and upsell or cross-sell to customers – at the right time, right place.
HubSpot Setup For New or Existing Accounts
If you’re new to HubSpot — or starting again after a messy build — we set it up cleanly from day one.
Included:
✓ CRM structure (contacts, companies, deals)
✓ Deal pipelines built around how your sales actually work
✓ Clear lifecycle stages
✓ Property setup and naming logic
✓ Lead status and qualification flow
✓ Automation (only what’s useful)
✓ Clean handover between marketing and sales
✓ Tracking foundations
✓ Simple reporting
Outcome:
A HubSpot account your team understands and can actually use.
HubSpot Clean-Up For Messy or Inherited Accounts
If your HubSpot exists but feels unreliable, cluttered, or confusing — this is usually where we start.
Included:
✓ Data clean-up (duplicates, broken records, junk properties)
✓ Pipeline review and restructuring
✓ Lifecycle stage fixes
✓ Automation audit and clean-up
✓ Removal of unused or harmful workflows
✓ Property and field rationalisation
✓ Reporting fixes (so numbers make sense again)
✓ Behavioural alignment (how people actually use the CRM vs how it was built)
Outcome:
A clean, trustworthy CRM that reflects reality — not guesswork.
Ongoing CRM Management (Optional)
Some teams don’t want to manage HubSpot internally — and that’s fine.
In this setup, we act as your HubSpot admin.
This is optional.
Many clients choose to manage HubSpot themselves after setup or clean-up.
If you do want ongoing support, this includes:
✓ Day-to-day HubSpot admin
✓ Ongoing data hygiene
✓ Pipeline and property updates as the business evolves
✓ Automation tweaks and improvements
✓ User support and troubleshooting
✓ Light reporting updates
✓ Guardrails to prevent the CRM drifting back into chaos
Outcome:
HubSpot stays clean, usable, and aligned as you scale — without becoming a burden.
AI-Powered CRM: The Future of Smarter Business
HubSpot’s Smart CRM takes this to the next level by integrating AI-powered features that streamline processes, enhance customer insights, and deliver results faster than ever. From managing your contacts to predicting buyer behaviour, these tools work behind the scenes to make your CRM smarter every day.
With an AI-driven CRM, it’s all about what you feed it. The insights, outputs, and results are only as good as the data and strategy you put in. That’s why having a clear plan, clean first-party data, and ongoing maintenance is critical.
CRM Results That Speak for Themselves
It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!
We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had! To look back a few weeks ago and think that we nearly tried to do this ourselves is laughable, the end result would have been lacking in nearly every aspect without the help of a pro like Alyssa! We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!
We are absolutely thrilled to write this glowing review for Alyssa from Gather n Grow! Alyssa has truly been a game-changer for our business. Since she stepped in, she has streamlined our operations, ensuring that every aspect of our business is not only covered but optimised for success. Her impressive organisational skills, professional demeanor, and honest approach are so refreshing. She communicates openly and transparently, always keeping us in the loop and providing valuable insights every step of the way. Her dedication to our business's growth and efficiency is truly commendable. Thanks you Alyssa! With your expertise and commitment, we have seen significant improvements in our processes and results.
FAQs
I've a small database, do I need a CRM strategy?
That’s a very good question and a common mistake businesses make. It may seem pointless to have a CRM strategy because it’s “still manageable”.
We highly recommend at least having a simple structure and plan in place before it gets out of hand and result in more (avoidable) work in the future. Remember, it’s about being agile and to iterate as your business and CRM grows.
I use other CRM tools as well, can I still get a strategy?
Sure, there are businesses who prefer using other CRM softwares like Salesforce, Microsoft Dynamics etc for different reasons. HubSpot CRM is our primary focus but we can create an overarching plan to ensure the information captured in HubSpot is being translated effectively.
I have an ecommerce business, do I need to prioritise my CRM?
Yes, definitely. If you had a CRM that’s able to data to find your top purchasers, contacts most engaged with content, contacts with highest LTV, contacts who bought certain products, imagine what this could mean for your remarketing ads, upselling plans and loyalty marketing campaigns! Read this article.
We don't have the time or resources to prioritise this, how can we work together?
That’s understandable and that’s where we come in. We will workshop together at the beginning to ensure we’ve enough information and context to build out a plan and roll it out for you.
I'm afraid focusing on CRM strategy now will slow down the marketing campaigns. What is the best way forward?
Don’t worry, it doesn’t have to slow your marketing campaigns down. Both can work in parallel of each other to ensure neither are creating a hindrance.
We’ll work together to break up the work to be done into chunks and share the timelines with you. We will prioritise important/must-do’s and reshuffle to ensure both CRM and marketing campaign activities are progressing in the right direction.
What data cleaning tools do you use?
It will be a combination of HubSpot workflows, Operations Hub, Excel manipulation and data manipulation tools like Insycle where you can dedupe, cleanse, import, bulk merge, change associations using complex criteria.
As an Insycle partner, you’ll get 10% off if you purchased Insycle with our Gather ‘n’ Grow partner link.