Google Ads Management
for eCommerce/Retail

BUILD A SOLID FOUNDATION AND SCALE YOUR AD INVESTMENT WITH CONFIDENCE.

Profitable Google Ads for eCommerce — Built for Margin, Not Vanity Metrics

eCommerce Google Ads isn’t about clicks or ROAS screenshots. It’s about profit, cash flow, and predictable demand.

We manage Google Ads for eCommerce and retail brands who want performance they can actually rely on — not constant tinkering or reactive decisions.

No hype.
No “scale at all costs.”
Just clear structure, clean data and steady account optimisation.

Most agencies optimise Google Ads in isolation. We don't.

We connect ads + product performance + margins + operations + business goals.

By partnering with us, you won’t get daily changes or constant “testing for the sake of it.” You’ll get thoughtful, intentional optimisation.

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STAY AHEAD OF THE CURVE WITH AI-DRIVEN INSIGHTS AND CUTTING-EDGE TOOLS

How We Manage eCommerce Google Ads

We manage Google Ads as a commercial system, not a channel. Our management typically includes:

✓ Account and campaign structure (Search, Shopping, Performance Max etc)

✓ Product feed review (at a strategic level)

✓ Keyword and intent alignment

✓ Ongoing search term control to reduce wasted spend

✓ Smart bidding — with guardrails

✓ Budget allocation by profitability, not hype

✓ Conversion tracking and attribution checks

✓ Ad creative and messaging alignment

✓ Landing page and category relevance (high level)

✓ Regular optimisation and decision-making

AI helps with pattern detection, bidding efficiency, and scale.

Humans control direction, risk, and commercial logic.

OPTIMIZE YOUR PRODUCT FEED AND SHOWCASE YOUR INVENTORY EFFECTIVELY

Google Merchant Center and Feed Optimisation

For ecommerce businesses, an optimized product feed is critical to the success of your Google Shopping campaigns. We work closely with you to manage your Google Merchant Center, ensuring your product data is accurate, compliant with Google’s policies, and primed for visibility.

Beyond maintaining the basics, we enhance your feed with rich data like product reviews, promotions, and local inventory to help your listings stand out.

By resolving issues proactively and keeping your feed in top shape, we ensure your products reach the right customers at the right time, driving more clicks and conversions.

GET A FREE CONSULT!
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STAY AHEAD OF THE CURVE WITH AI-DRIVEN INSIGHTS AND CUTTING-EDGE TOOLS

Harnessing the Power of Google AI and Beta Features

In a fast-evolving digital landscape, innovation is key to staying competitive. We leverage Google’s AI technologies and beta features to give your campaigns a performance boost.

By entrusting your Google Ads management to us, you can expect:

✓ Google Ads you can trust

✓ Fewer surprises

✓ Less wasted spend

✓ Clear reasoning behind decisions

✓ Reporting in plain language

This is not:

❌ “Scale no matter what” growth hacking

❌ A volume-only ROAS chase

❌ Daily tinkering to look busy

❌ A black-box agency service

It’s calm and intentional management. Our focus is on delivering measurable results that contribute to your bottom line.

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Google Ads Results That Speak For Themselves

Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.

CEO MIKE.R

I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.

CMO NATALIE.H

It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!

CMO LAURYN.S
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FAQs

What’s the minimum ad spend?

Depending on the account already having historical data to work with, at the minimum $2k spend.

What industries do you not work with?

If your business is in the alcohol, firearms or adult business then we will not be a good fit for each other.

What kind of communication/reports do I get?

You will get a fortnightly or monthly call/account update with me.

Besides that, we will be available on email/call as and when needed. So we’re always still available for questions etc.

If the account is managed by my trusted Google Ads partners, then it is up to them how they manage this part.

Who manages my accounts?

Your account(s) will either be managed by me or my trusted Google Ads partners.

What if I have more than 1 account for my business?

Each account will have its own goals, account management requirements and work so each will be cost separately. However, we might be able to discuss an arrangement of some sort – this will vary case by case.

Whilst outsourcing Google ads work to experts, I’d like to get trained.

Sure thing – very happy to guide you along the way so that you understand what is happening in your account, how to spot check, how to give ideas that will benefit the account and business in the long run. In fact I encourage you to skill up even just a bit so you aren’t outsourcing work blindly.

Do you offer management for other ad platforms?

Yes, you will be introduced to our recommended partners for Bing and Facebook/Instagram. They may offer TikTok, Pinterest and Linkedin as well. Gather ‘n’ Grow personally do not do beyond HubSpot and Google ads work at this point in time.

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