Google Ads Management
eCommerce/Retail

BUILD A SOLID FOUNDATION AND SCALE YOUR AD INVESTMENT WITH CONFIDENCE.

A Full-Funnel Approach Tailored to Your Goals

Achieving long-term success in ecommerce starts with meeting your customers at every stage of their journey. Our full-funnel approach is designed to align with your business goals, budget, and risk appetite, ensuring every ad dollar is spent strategically.

We begin by focusing on bottom-of-funnel campaigns to capture high-intent shoppers and drive immediate conversions.

Once the foundation is solid, we gradually scale up to retarget mid-funnel audiences and, eventually, expand to top-of-funnel strategies that increase brand awareness and attract new potential customers.

This step-by-step approach maximizes performance while minimizing risk, helping you grow sustainably.

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STAY AHEAD OF THE CURVE WITH AI-DRIVEN INSIGHTS AND CUTTING-EDGE TOOLS

Harnessing the Power of Google AI and Beta Features

In a fast-evolving digital landscape, innovation is key to staying competitive. We leverage Google’s AI technologies and beta features to give your campaigns a performance boost. With AI-driven bidding strategies, we ensure your ads are optimized in real time to maximize return on ad spend (ROAS).

Performance Max campaigns, for example, help us identify and target high-converting audiences across Google’s network, while continuous testing and experimentation allow us to refine your campaigns for peak performance.

Our commitment to staying ahead of industry trends means you benefit from the latest tools and techniques that drive real results.

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OPTIMIZE YOUR PRODUCT FEED AND SHOWCASE YOUR INVENTORY EFFECTIVELY

Google Merchant Center and Feed Optimisation

For ecommerce businesses, an optimized product feed is critical to the success of your Google Shopping campaigns. We work closely with you to manage your Google Merchant Center, ensuring your product data is accurate, compliant with Google’s policies, and primed for visibility.

Beyond maintaining the basics, we enhance your feed with rich data like product reviews, promotions, and local inventory to help your listings stand out.

By resolving issues proactively and keeping your feed in top shape, we ensure your products reach the right customers at the right time, driving more clicks and conversions.

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FAQs

What’s the minimum ad spend?

Depending on the account already having historical data to work with, at the minimum $2k spend.

What industries do you not work with?

If your business is in the alcohol, firearms or adult business then we will not be a good fit for each other.

What kind of communication/reports do I get?

You will get a fortnightly or monthly call/account update with me.

Besides that, we will be available on email/call as and when needed. So we’re always still available for questions etc.

If the account is managed by my trusted Google Ads partners, then it is up to them how they manage this part.

Who manages my accounts?

Your account(s) will either be managed by me or my trusted Google Ads partners.

What if I have more than 1 account for my business?

Each account will have its own goals, account management requirements and work so each will be cost separately. However, we might be able to discuss an arrangement of some sort – this will vary case by case.

Whilst outsourcing Google ads work to experts, I’d like to get trained.

Sure thing – very happy to guide you along the way so that you understand what is happening in your account, how to spot check, how to give ideas that will benefit the account and business in the long run. In fact I encourage you to skill up even just a bit so you aren’t outsourcing work blindly.

Do you offer management for other ad platforms?

Yes, you will be introduced to our recommended partners for Bing and Facebook/Instagram. They may offer TikTok, Pinterest and Linkedin as well. Gather ‘n’ Grow personally do not do beyond HubSpot and Google ads work at this point in time.

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