HubSpot Audit
Unlock the Full Potential of Your HubSpot Portal
HubSpot is a powerhouse, and chances are, you already know that. But here’s the thing—most businesses are only scratching the surface. Or worse, HubSpot ends up in the “too hard” pile when things get overwhelming.
We help you identify gaps, streamline processes, and maximize ROI of HubSpot.
This is perfect for teams who want a clear view of their HubSpot setup — whether something feels off, are preparing to scale, or they want to be sure their system still fits how the business runs today.
We take the time to do a pre-audit call to gather information about your challenges, goals and teams and then a post-audit debrief call so that you know what the audit entails.
What We Audit
We look at HubSpot the way a founder needs it looked at — as a system, not a tool.
This includes:
✓ CRM structure (contacts, companies, deals)
✓ Pipeline logic and stage design
✓ Lifecycle stages and lead status flow
✓ Data quality, duplication, and property sprawl
✓ Automations and workflows (what helps vs what hurts)
✓ User behaviour (how the system is actually used)
✓ Reporting accuracy and blind spots
✓ Tracking foundations
✓ Integrations and data flow
✓ Scale risks and future break points
We audit HubSpot as a living system and tell you exactly what’s working, what’s broken, and what to do next — clearly and honestly.
Spot AI Opportunities You Didn’t Know You Had
HubSpot's latest AI suite — from Breeze Agents to Assistants to Copilot — opens new ways to scale efficiently.
You'll learn:
✓ Where AI can streamline operations: Identify repetitive workflows in Sales, Marketing, and Service that agents can manage.
✓ Which tasks Copilot can assist with: Summarising records, writing follow-ups, or generating reports in seconds.
✓ How automation multiplies ROI: Pinpoint the exact areas where automation could improve speed, accuracy, and team bandwidth.
Actionable Insights and Recommendations
You don’t get a generic audit document.
You get:
✓ A clear summary of what’s working in YOUR account
✓ A clear list of what’s broken or misaligned
✓ The real risks hiding under the surface
✓ What’s causing confusion, friction, or bad data
✓ What’s costing you time or revenue
✓ A prioritised, practical fix plan for YOUR business.
Everything is explained in plain language, as much as possible. Our HubSpot Audit will give you clarity before those issues become expensive.
After the audit, you can choose to work on the action items after on your own or with us!
Results That Speak For Themselves
She was great – I give her a 10 all the way! Very thorough and I love the comprehensive audit report she provided
We enjoy working with Ayssa to customize/optomize our HubSpot CRM. She is a professional – understands the issues and creates easy to use solutions quickly. I highly recommend for any HubSpot work!
I was recommended Alyssa via another supplier in my industry. We had a meeting and talked through what I was trying to do and I was very happy that she knew what I was talking about. She had her own suggestions and continues to provide me with insight
FAQs
How long does an audit take?
Generally, these are the timelines we work with. We will always take the time to understand the way you’re using HubSpot and your business goals, marketing plans and sales processes before starting the audit. It’s important that we understand the context before going deep into your HubSpot account with a fine-tooth comb.
Marketing/Sales Pro: 3-5 days from kick-off call
Marketing/Sales Enterprise: 5-7 days from kick-off call
How often should I be doing an audit?
Depending on your business size and how you use HubSpot, it is good to do health checks every quarter. If you’re short on time, we can do an audit for you and share our unbiased ideas and point of view.
What do I get out of paying for a HubSpot audit?
At the end of the audit, you will get an unbiased list of ideas on what areas are working well, how you can improve HubSpot, major warning signs that could lead to detrimental outcomes in the future and HubSpot apps/integrations you could use but aren’t yet. You’ll get the what, why & how.
Do you have tiering options for a HubSpot audit?
We generally prefer auditing the whole platform as they’re all interconnected and context could be missed. However, we could break up the audits into chunks (Marketing, Sales and Service Hub) if that suits your business better.
We offer tiered pricing too as the HubSpot software level you have will also determine the functionalities you have available.
I'm one of your customers. Do I need to pay for an additional audit?
If you’re on a retainer with us, we will do regular health checks for you so not to worry, this will be taken care of!