Sales Enablement

INCREASE PRODUCTIVITY

Empower Your Sales Team with AI-Driven Enablement

We understand that there are many moving parts in sales – networking, following up, giving demos, prospecting, creating proposals and following up again.

The goal of sales enablement is to make the sales process and experience as easy and frictionless as possible. “By helping sales teams free up time to do sales, you can become more focused on creating rockstar customer experiences.

By aligning marketing and sales, we help arm sales teams with the right content, context and tools to close sales more easily, and ultimately, increase revenue. By creating a closed-loop reporting system between marketing and sales, you will get results like Batman and Robin.

FOR A BETTER TOMORROW

Harnessing HubSpot's AI for Sales Excellence

Traditional sales enablement strategies are evolving. With HubSpot's AI capabilities, your sales team can:

Automate routine tasks, allowing reps to focus on high-value activities.
Gain deep insights into target accounts for more effective outreach.
Personalize communications at scale, enhancing engagement rates.

HubSpot's suite of AI tools, known as Breeze, includes:

Breeze Copilot: An AI assistant that helps sales reps by summarizing CRM records, generating content, and providing insights directly within HubSpot.
Prospecting Agent: Automates the research of target accounts, drafts personalized outreach emails, and can operate in semi or fully autonomous modes.
Research Agent: Provides comprehensive insights into target accounts by analyzing data from HubSpot and external sources, aiding in strategic decision-making.

THE INBOUND WAY

Transforming Sales Processes with AI

Implementing HubSpot's AI tools in your sales strategy offers:

Efficiency: Automate time-consuming tasks, freeing up reps to focus on closing deals.
Personalization: Deliver tailored messages to prospects based on AI-driven insights.
Scalability: Handle a larger volume of leads without compromising on quality.
Data-Driven Decisions: Leverage AI-generated analytics to inform sales strategies.

We’ve found working with Alyssa and the team at Gather & Grow has been a great fit for our needs and timing. We’re based in New Zealand and use tools like Google Meet and ClickUp to collaborate on projects. Alyssa is always flexible with meeting times that suit our time zone, which means we can meet, train, and work through things without delay. The skills and knowledge Alyssa and her team share have helped us grow in confidence and independence with HubSpot. We were really pleased with the audit we received, and it helped us find smart ways to improve our CRM performance. HubSpot has loads of useful features, but it’s easy to get stuck if you don’t know how to use them properly. After working with Alyssa and her team, I feel much more confident navigating those tools. And if something’s above my skill level, having their support ready to go is exactly what we need.

We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had! To look back a few weeks ago and think that we nearly tried to do this ourselves is laughable, the end result would have been lacking in nearly every aspect without the help of a pro like Alyssa! We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!

It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!

HubSpot Sales has 3 tiers that you can choose from. The sales tech stack includes functionalities like meeting links, quoting systems, deal pipelines, revenue tracking, dashboards and much more. Find out more here.

We can do sales enablement on HubSpot Starter to Enterprise. The different levels of HubSpot Sales will determine how complex we can make your sales enablement plan to be. It will be tailored to your needs and capacity. Some tools that will be part of your sales enablement plan can be third party tools integrated with HubSpot, like Zoom, Vidyard, PandaDoc and more.

If that’s part of your process or would like that to be part of the process, we can certainly do that for you. There are many options to choose from. You have the option to use the HubSpot quote tool where you can send quotes (and get them paid) right from inside HubSpot, if you have Sales Pro.

The other popular option is to use proposal softwares like PandaDoc, Proposify, Qwilir and more. Most of them integrate well with HubSpot too, with PandaDoc being our favourite to use.

Fair question! What I’d suggest would be for us to work on fixing up your CRM and set up a sales enablement strategy concurrently. Prioritising sales enablement is important. It can benefit your CRM database in the future and your sales team today.

Yes, the more you should be doing this to free up time from mundane tasks, leverage on automation to improve productivity and let a well-oiled CRM help you do sales better. It’ll help your team focus on the more important, needle-moving work.

Naturally, with a smaller team you will have a less complex plan. As your team grows, your sales processes will change and so will your sales enablement plan.

Starting sales enablement now will help with the handover of leads as your team grows and build a strong foundation for onboarding of new team members.

We will be working with you every step of the way. From understanding your business goals and current processes to building out a sales enablement plan that’s feasible for you and your team. We will handover the process and ensure your team is well equipped. If additional sales enablement training is required, we can work out a plan for that too.

Remember, sales enablement isn’t a static. It will and should evolve as your company evolves.

You might start with just 1 sales pipeline but as your team grows, you might have more pipelines and the way you distribute leads amongst your sales team will most likely change. The complexity of sales enablement will very much be tailored for your business needs and phase of growth.

So, even if your company is going through change and uncertainty, it might be worth having a chat about how you could start thinking about sales enablement. Reach out to us via live chat or the form below.

Empower Your Sales Team with AI-Driven Enablement

Harnessing HubSpot's AI for Sales Excellence

Transforming Sales Processes with AI

Results That Speak for Themselves

FAQs

What does the HubSpot Sales Tools consist?

What levels of HubSpot Sales do we need?

Does it include proposal/quoting softwares?

I'm uncertain about the reliability in our current CRM. Is sales enablement worth it?

I've a small sales team. Is it worth it to do sales enablement at this stage?

Does this come with training my team?

My company is going through a period of change. I'm not sure when it's a good time to start sales enablement.

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