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Inbound & Automation Blog

8 Mistakes To Avoid When Doing Marketing Automation

8 Mistakes To Avoid When Doing Marketing Automation

Marketing automation is not an easy task to excel in but if you do, boy oh boy can it bring your business more reach, more leads and more revenue with a lot less manual effort. Especially if you are new to marketing automation, it can feel quite overwhelming. Read on to learn how you can maximise your marketing automation efforts with these 8 top tips. 1. No

9 Easy Inbound Marketing Tips That Benefit Not-For-Profits

9 Easy Inbound Marketing Tips That Benefit Not-For-Profits

When running a not for profit it can feel like you’re being pulled in a hundred different directions each day. Which is why so many get stuck in a loop of to best scale finances. Even this loop has a long list of never-ending tasks – but an inbound marketing strategy generally isn’t one of them.  Yet, HubSpot reports that inbound marketing solutions provide great ROI growth

INBOUND19 Recap – New HubSpot Product Updates

INBOUND19 Recap – New HubSpot Product Updates

Another year, Another INBOUND. It’s that time of year again where HubSpotters, digital marketing agencies, product marketers, CEOs, marketers, salespeople and customer success teams from all around the world gather to learn from industry and business leaders, network with each other and hear the latest product updates from HubSpot. HubSpot focused their product development and updates with 3 central themes (aka guiding principles): Make things easier (No

17 Free & Paid Tools To Optimise Not For Profits Systems

17 Free & Paid Tools To Optimise Not For Profits Systems

Not For Profits (NFPs) deal with some of the toughest world issues every single day. Due to the important nature of these causes, their resources are often invested in organisational areas that directly affect their endeavours… Leaving their digital marketing tools and tech processes to become stagnant, out-dated and neglected.  But embracing new technology and tools can take your NFP to a whole new level. By adopting

9 Must-Have HubSpot Integrations For Event Marketers

9 Must-Have HubSpot Integrations For Event Marketers

Event marketing – whether it’s online or offline – is all about current and potential customers’ experiences with the brand, product/service and the company. It’s a great way for businesses to educate potential customers on the product/service or topics of interests and share why they should be the preferred option to help solve their problems. Generally, event marketing is not a cheap marketing activity but very much

MQL vs PQL In SaaS

MQL vs PQL In SaaS

For quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators of a prospect’s likelihood to become a customer and qualifiers to pass leads on to sales. Whilst it still works, there’s a better qualifier for SaaS and software companies – that’s called Product Qualified Lead (PQL).  This is particularly helpful for B2B SaaS and software