Industry

Google Ads & HubSpot for SaaS & Software

You have the tools. You just don't have the wiring between them.

HubSpot Platinum Partner Google Ads Certified Partner

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The Reality

Sound Familiar?

Most SaaS companies we work with already have HubSpot, already run Google Ads, and already have some kind of onboarding. The tools aren't the problem.

You're spending on Google Ads but can't trace it to revenue

You know how many trial signups or demo requests came from ads. But can you say which campaigns drive actual paid conversions? If the answer is "not really," your ad spend decisions are based on incomplete data.

our CRM and your product don't talk to each other

HubSpot knows who signed up. Your product knows who's actually using it. But those two systems aren't connected — so sales can't tell the difference between a cold signup and someone who's already activated three integrations.

Every lead gets the same treatment

Without lead scoring or behavioural triggers, your sales team chases casual signups and power users with the same urgency. That's wasted effort on one side and missed timing on the other.

You're paying for HubSpot features you're not using

You're on Professional or Enterprise. You know there's lead scoring, attribution reporting, custom objects. But it's half-configured, nobody fully set it up, and you have a feeling you're leaving value on the table. You're probably right.

What We Do

Connect What You Already Have

Lead scoring, lifecycle automation, attribution — set up so the tools actually work together instead of next to each other.

HubSpot CRM

Platinum Partner · 10 Years

Lifecycle stage mapping from signup through trial, activation, paid conversion, and expansion — designed around how your SaaS actually works
Lead scoring based on product usage signals and engagement, not just form fills
Automated onboarding sequences segmented by plan type, use case, or signup source
Sales alerts when trial users hit activation milestones — so reps reach out at the right moment, not randomly
Churn risk identification using engagement drop-off patterns
Attribution reporting that connects marketing spend to revenue, not just top-of-funnel metrics
Property and workflow cleanup — because most SaaS HubSpot portals have accumulated years of half-built experiments

Google Ads

Certified Partner · 15 Years

Search campaigns targeting high-intent queries — "[problem] software", "[competitor] alternative", "best [category] tool"
Full-funnel conversion tracking — not just "form submitted" but tracking through to paid conversion using offline imports
Competitor campaigns with dedicated comparison landing pages — not your homepage
Retargeting segmented by engagement level — different messaging for someone who signed up yesterday vs. someone whose trial expired last week

What We've Learned

From Working With Hospitality SaaS, Workforce Software & Fintech

Most event businesses don't think they have a CRM problem.

They say "our database is messy" or "we can't get the reports we need." But when you sit down and map all the audience types, the relationship journeys, and the manual work involved — it becomes clear that no amount of spreadsheet cleanup will fix this. The structure needs to be rebuilt. The aha moment usually happens in the first discovery call.

The real complexity is people changing roles over time.

Most businesses think about sponsors and registrants. That's the obvious part. The hard part — the part almost nobody plans for — is that a sponsor contact this year might be a speaker next year and a board advisor the year after. If your CRM can't handle that, you lose continuity. We build for it from the start.

Sometimes the whole project needs to be rescoped.

We've had clients come to us because they couldn't build reports. Fair enough — common starting point. But once we got into the portal, the workflows were so tangled, the properties so duplicated, and the data so inconsistent that the scope had to change completely. It's rare for it to be that bad. But when it is, it's better to know upfront than to patch over it.

Training matters more than features for these teams.

Event and community teams are small, mission-driven, and busy. They're not "CRM people." The systems that actually get adopted are simple: minimal required fields, clear workflows, and obvious value to the person entering the data — not just to leadership running reports. We invest more time in training and pacing than in feature complexity, and it shows in adoption rates.

Testimonials

Construction Results That Speak for Themselves

"It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!"

"We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had!"

"We are absolutely thrilled to write this glowing review for Alyssa from Gather n Grow! Alyssa has truly been a game-changer for our business. Since she stepped in, she has streamlined our operations, ensuring that every aspect of our business is not only covered but optimised for success. Her impressive organisational skills, professional demeanor, and honest approach are so refreshing."