AEO + Google Ads Management
RUN PAID SEARCH AND AI VISIBILITY AS ONE STRATEGY
One Partner Running The Channel You Already Trust — And The One Your Buyers Are Quietly Moving To
The way buyers find you has changed. Most teams still spend on Google Ads, optimise their landing pages, refine their keywords. That work still matters. But a growing share of buyers now start in ChatGPT, Gemini, or Perplexity — asking AI to recommend a partner, a tool, or a service like yours.
If you're not in those answers, the search you're paying for never happens.
We run both channels together. Google Ads managed by a Google Ads Partner. Answer Engine Optimisation tracked, reported, and acted on through HubSpot. One strategy, one feedback loop, one report — so the messaging that wins in paid search also earns citations in AI, and the prompts AI is being asked help shape your campaigns.
ONE STRATEGY ACROSS BOTH SURFACES
A Connected Approach To Paid Search And AI Visibility
Most teams end up with one vendor for ads, one for SEO, and now a third for AI visibility. The work duplicates. The messaging drifts. The reports contradict each other.
We do it differently — because Google Ads and AEO feed each other when they're handled by the same team:
✓ One Messaging Strategy Across Both Surfaces
✓ Search Term Data Informs The Prompts We Track
✓ AI Citation Data Sharpens Your Ad Copy
✓ Google Ads Partner + HubSpot Platinum Partner✓ One Combined Report — Not Three
What Ongoing Management Covers
Every engagement is tailored to your account, your buyers, and your stage — not a generic retainer. Here's what we typically run on a monthly basis.
✓ Brand Visibility Score tracking across ChatGPT, Gemini, and Perplexity
✓ Prompt-level performance and share-of-voice monitoring
✓ Competitor citation analysis and gap identification
✓ Google Ads campaign structure and bidding optimisation
✓ Search term refinement and negative keyword management
✓ Ad copy iteration grounded in performance data
✓ Content created where AI actually cites it (blogs, knowledge base, LinkedIn, Reddit, YouTube, G2, review platforms)
✓ Earned media and citation source mapping
✓ Conversion tracking integrity across both channels
✓ Combined monthly reporting tied to pipeline metrics
✓ Quarterly strategy reviews and 90-day forward planning
We focus on visibility that compounds — not noise. The work is steady, transparent, and measured against pipeline impact, not vanity metrics.
THE MONTHLY MOTION
SUPPORT THAT GOES THE DISTANCE
A Structured Monthly Loop, Not A Set-And-Forget Retainer
Monitor
Review Brand Visibility Score, Google Ads performance trends, prompt-level movement, and competitor activity. Flag what's moving and what's stalled.
WEEK 1Recommend
Recommend. Identify the content pieces, citation opportunities, and Google Ads changes most likely to move the needle this month. Bring options to you, agree on the directions together.
WEEK 2Create & Optimise.
Execute content across priority channels. Optimise existing assets based on citation and prompt data. Make the campaign, ad copy, and structure changes inside Google Ads.
WEEK 3-4Report & Plan
Combined dashboard delivered. Visibility score movement, AI referral traffic, paid search performance, conversion data, competitive shifts, and next month's priorities.
END OF MONTHGROWTH THAT COMPOUNDS
Why AEO Pairs So Naturally With Paid Search
Google Ads delivers fast. You can launch a campaign tomorrow and see clicks by next week. AEO is slower — citations build over weeks and months — but it compounds. Brands cited by AI today are harder to displace in six months. Stopping means losing ground to competitors who didn't.
Run the two together and you get the best of both:
✓ Speed from Google Ads. Reach buyers actively searching, generate pipeline now.
✓ Compounding from AEO. Build credibility signals that earn citations and shape buyer perception before they ever click an ad.
✓ Shared messaging insight. What wins in paid search usually wins in AI answers — and vice versa.
✓ Cross-channel reporting. AI referral traffic converts at meaningfully higher rates than cold traffic. We measure both surfaces in the same report so you can see the full picture.
FUEL GROWTH & MAXIMIZE ROI
Measured Against Pipeline, Not Vanity Metrics
We've been managing Google Ads since 2018, working across construction and property, B2B services, and outsourcing — with accounts ranging from $2k to $350k+ a month. AEO is the newest layer of that practice, built into how we already think about messaging, content, and conversion.
By engaging us for combined AEO + Google Ads management, your business will:
✓ Show up in AI answers for the prompts your buyers actually ask
✓ Reduce wasted spend and improve return from your existing Google Ads budget
✓ Build a citation footprint that's hard for competitors to displace
✓ Get one integrated report — not three vendor dashboards
✓ Stay ahead of how buyers are actually researching, instead of catching up
Google Ads Results That Speak For Themselves
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
FAQs
Do I need to be on HubSpot to run AEO with you?
AEO runs through HubSpot — either via an existing Marketing Hub Pro+ subscription (where it's included at no extra cost) or via the AEO standalone tool ($50/month). If HubSpot isn't in your stack at all, no problem — just chat with us. We'll look after you and guide you through the simplest way to get set up so we can start the work.
What's the minimum ad spend to engage you?
We typically work with accounts spending from $2,500/month up. AEO can run on top of any spend level — even a small Google Ads budget benefits from the visibility work.
What industries do you not work with?
Alcohol, firearms, and adult businesses are excluded. Otherwise we work across most B2B and considered-purchase categories.
What kind of communication and reports do I get?
Fortnightly or monthly calls depending on the engagement, plus a combined monthly report covering both channels. We're available by email and phone in between.
Who manages my account day to day?
Either Alyssa directly, or a senior team member backed by Alyssa as the primary contact. Either way, you have one accountable point of contact, not a rotating team.
What if I'm already running Google Ads with someone else?
That's fine. We can run a discovery audit first to see whether moving the account makes sense, or work alongside your current setup focused only on AEO. We'll be honest about the fit.
How long until I see results?
Google Ads optimisation usually shows in 4–6 weeks. AEO visibility tends to build over 3–6 months — citations compound, and brands cited today are harder to displace later. We report on both timelines so you can see what's moving and what's still building.
Is there a minimum commitment?
We work on rolling monthly engagements with a recommended 6-month minimum so AEO has time to compound. You can pause or stop with 30 days' notice — but the work loses momentum fast if it isn't consistent.
What about other ad platforms (Bing, Meta, LinkedIn)?
We focus on Google Ads ourselves. For other platforms we have trusted partners we'll happily refer you to, so the work stays joined up.