Paid Ads

Microsoft Ads: Cheaper Clicks, Less Competition

Almost everyone pours budget into Google and ignores Microsoft Ads. That is the opportunity. The same searches, often at a lower cost, in front of an audience that skews B2B and higher income. We set it up alongside your Google account and wire it to your CRM.

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The Shift

Sound Familiar?

Most teams put everything into Google and treat Microsoft as an afterthought. That habit is exactly where the opportunity sits.

You only run Google

Microsoft Ads sits untouched, so you are missing search volume that is often cheaper to win.

You imported once and left it

A one-time copy from Google, never tuned for how Microsoft and its audience actually behave.

You assume nobody uses Bing

The audience is quieter, older, and more B2B than people expect, and they convert.

No view across channels

Google in one place, Microsoft in another, and no honest comparison of where budget works hardest.

What We Do

Two Ways to Work With Us on Reddit

Start with a one-off audit, or hand us the whole thing.

Microsoft Ads Audit

ONE-OFF

A full review of structure, targeting, and tracking
Where budget is leaking and what is worth scaling
A clear, prioritised action plan you can run yourself or with us

Microsoft Ads Management

ONGOING

Built and tuned for Microsoft, not just mirrored from Google
Conversions wired into HubSpot
Steady optimisation and budget moved to what works
One small team on your account, not a rotating cast

How We Build It

From Random Boost to Real Presence

The order matters. We adapt to Microsoft instead of treating it as a copy of Google.

We import and clean

Bring your Google structure across as a starting point, then strip out and rework what does not fit Microsoft.

We tune for the audience

Bids, devices, and messaging adjusted for who actually searches on Microsoft, which is not the same crowd as Google.

We connect to HubSpot

Leads flow into your CRM and real outcomes flow back, so spend is judged on pipeline, not just clicks.

We optimise and compare

Microsoft and Google reported side by side, with budget moving to whichever channel is working hardest.

What You Get

Cheap, Incremental Volume

The channel your competitors are leaving on the table.

A proper Microsoft setup

Not a stale Google copy, tuned for the channel.

Cheaper incremental volume

Often a lower cost per click for the same intent.

CRM-connected leads

Every lead in HubSpot, nothing lost along the way.

One clear scoreboard

Microsoft and Google judged on the same terms.

Who This Is For

You'll Get the Most Out of This If…

✓

You already run Google Ads and want more volume without more competition.

✓

You sell to businesses, or to an older and higher-income audience.

✓

Your Microsoft account is empty, or a stale import nobody touched.

✓

You want both search channels judged on pipeline, not clicks.

✓

You would rather one small team owned it than an agency churn machine.

How We See It

A Few Things Worth Knowing

It is not just a Google clone.

Mirroring Google and walking away leaves money on the table. The audience and the auction behave differently, and a little tuning goes a long way.

The clicks are often cheaper.

Less competition usually means a lower cost per click for the same searches. For the right business, that is real volume at a friendlier price.

The audience is more B2B than people assume.

Microsoft is the default on a lot of work computers. If you sell to businesses, that matters more than the smaller reach suggests.

Testimonials

What Clients Say About Working With Us

“Alyssa is a great mix of analytical and creative who is a great marketer as well as a HubSpot expert, so she really understands where you're coming from and thinks things through from an end user perspective. She didn't take the easy route when she didn't think it was in our best interest, and basically went above and beyond. Wholeheartedly recommend!”

“Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had. To look back and think that we nearly tried to do this ourselves is laughable. We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!”

Before this, we were managing new contacts through emails and trying to keep on top of who came from where - different sources, different needs, no real system. It was a lot to stay across.

Alyssa sorted that out pretty quickly. Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.

Our sales leader has got a proper system now & leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress.

Despite being on the other side of the world, there's no lag, no dropped balls. She's responsive, things keep moving, and it honestly feels like she's just part of the team. It feels like we've got a real system in HubSpot that actually works for us.