Industry

Google Ads & HubSpot for Construction

You're winning jobs. But you don't have a clear picture of how — or where you're losing them.

HubSpot Platinum Partner Google Ads Certified Partner

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The Shift

Sound Familiar?

These aren't edge cases. They're patterns across almost every construction business we've worked with.

Quotes go out and disappear

Your estimator sends the quote. Then nothing. No follow-up reminder, no sequence, no way to see which quotes are sitting in no-man's-land. The job goes to whoever picks up the phone next.

Leads come in but you can't tell where from

Calls and enquiries are coming in. But which came from Google Ads? Which from referrals? Which from that trade show? Without proper lead source tracking, you're guessing which marketing actually produces jobs.

Your pipeline lives in someone's head

Active projects, pending quotes, repeat clients due for the next build — tracked in spreadsheets, email threads, or a whiteboard. It works until someone's on leave, or you're trying to forecast revenue.

Ads are running but you can't prove what's working

Google Ads is on. Calls are coming in. But nobody's tracking which clicks become quotes, and which quotes become jobs. Every budget conversation is gut feel, not numbers.

What We Do

Two Tools, One Goal

Start with a one-off audit, hand us the account, or get your own team trained up.

HubSpot CRM

Platinum Partner · 10 Years

Deal pipelines that match how construction sales actually move — enquiry, site visit, quote sent, follow-up, won/lost
Automated follow-up reminders so quotes don't sit unanswered for weeks
Lead source tracking designed for your business — not just HubSpot defaults, but sources that reflect how you get jobs
Reporting your team will use — pipeline value, close rate by estimator, revenue by source
Properties and data structured around how your people think, not a generic template

Google Ads

Certified Partner · 15 Years

High-intent search campaigns targeting people actively looking for your services in your area
Call tracking so you know which keywords and campaigns produce real enquiries — not just clicks
Seasonal budget planning aligned to when your industry is busy vs. slow
Landing pages built for trade and commercial buyers, not generic service pa
Conversion tracking from click to quote to signed job

What We've Learned

From Equipment Manufacturers, Builders, and Modular Construction Across AU & NZ

The biggest revenue lever isn't more leads — it's following up on the ones you already have.

Most construction businesses we work with don't have a lead volume problem. They have a follow-up problem. Quotes go out and nobody chases. We've seen close rates shift meaningfully just by adding automated follow-up sequences. No new leads needed. No extra ad spend. Just stop leaving money on the table.

You don't need a complicated CRM. You need one your team will actually use.

Getting construction teams to adopt a CRM is harder than configuring it. Site managers, estimators, project leads — they're not at a desk all day. We build systems around how they actually work: mobile-first, minimal data entry, automated wherever possible. If it creates more work than it saves, they won't use it.

Get the basics right and the results follow.

There's no secret Google Ads trick for construction. The accounts that perform well are the ones where the fundamentals are solid — proper tracking, tight targeting, relevant landing pages, and a CRM that captures what happens after the click. We've seen accounts go from "we're getting junk leads" to "we can't keep up" just by fixing the structure. No magic. Just basics done properly.

Testimonials

Construction Results That Speak for Themselves

"It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!"

"We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had!"

Before this, we were managing new contacts through emails and trying to keep on top of who came from where - different sources, different needs, no real system. It was a lot to stay across.

Alyssa sorted that out pretty quickly. Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.

Our sales leader has got a proper system now & leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress.

Despite being on the other side of the world, there's no lag, no dropped balls. She's responsive, things keep moving, and it honestly feels like she's just part of the team. It feels like we've got a real system in HubSpot that actually works for us.