Your Best Leads Are Hiding in Plain Sight
A CUSTOM LEAD SCORING MODEL THAT SURFACES YOUR HIGHEST-VALUE LEADS AND HELPS SALES PRIORITISE WHO TO TALK TO FIRST
Lead Scoring Model
A custom scoring model suited to your business and built on best practices. Includes a 30-minute debrief call to walk through the model together.
What You Get
A lead scoring system designed around your actual sales data — not a generic template.
Ideal customer profile mapping
We define what a qualified lead looks like for your business based on your data, not assumptions
Behavioural scoring criteria
Which actions indicate buying intent? Page visits, email opens, form fills, content downloads — weighted by what matters
Demographic scoring criteria
Company size, role, industry, location — the fit signals that predict close rates
Score threshold recommendations
Clear definitions for MQL, SQL, and "not ready" so sales and marketing agree on what a good lead looks like
Notification and routing recommendations
How to alert the right people when a lead hits a key threshold — so high-scoring leads get immediate attention, not buried in a queue
Ongoing refinement framework
How to review and adjust your scoring as your business and data evolve
Alyssa and the Gather n Grow team helped us throughout the HubSpot Rev Ops process and implemented significant and purposeful changes throughout the process. Thanks to her help, our Sales, Customer Relations, Support and Marketing process is perfectly connected, which has already led to significant results in terms of lead generation, customer onboarding time and revenue in the short term. She took a lot of time for all processes, used her own initiative and always had our operational as well as strategic goals in mind.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. Our sales leader has got a proper system now and leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress.
Working with Alyssa has been instrumental in building a HubSpot system that truly runs our business. Alyssa has been the strategic and technical force behind structuring it all in a way that is scalable, clean and commercially aligned. She doesn't just execute tasks - she understands the business model, asks thoughtful questions, and translates complex operational needs into practical systems. What sets Alyssa apart is her ability to simplify complexity and create order. She is proactive, commercially aware, and deeply knowledgeable in HubSpot.
Who This Is For
Built for teams who know they have good leads coming in but no systematic way to surface and prioritise them.
You have a CRM full of contacts but your best leads are buried — sales has no way to tell who's hot and who's not
Marketing is generating leads but sales doesn't trust the quality — there's no shared definition of what a good lead looks like
You wonder whether there are leads showing interest that your team isn't onto fast enough — because they didn't come through the usual channels or lead allocation
You're scaling inbound and need a repeatable system to surface high-intent leads before they go cold
You've tried lead scoring before but it was too generic or too complicated to maintain
Ready to Surface the Leads Your Sales Team Should Be Talking To?
A custom scoring model built from your data — plus a 30-minute call to walk through the recommendations.
GET YOUR LEAD SCORING MODELDelivered within 2 to 3 Business Days
How It Works
You share your data. We build a model that reflects how your business actually works.
Share Your Data
Complete your purchase and share access to your CRM plus any sales data or insights on what makes a good customer.
< 15 minutesWe Build Your Model
Your sales data, conversion patterns, and customer profile are analysed to create a scoring model tailored to your business.
2-3 business daysGet Your Scoring Model & Debrief Call
A complete scoring framework with criteria, thresholds, and recommendations — plus a 30-minute call to walk through the model together and answer your questions.
Report + 30-min callWant To See A Sample Model?
Here's what your lead scoring model looks like. Custom criteria, clear thresholds, ready to implement.
Frequently Asked Questions
What do I need to provide?
CRM access (read-only) and any notes on what makes a good vs. bad lead for your business. The more context, the better the model.
How long does it take?
2-3 business days from receiving access. Full model and guide delivered via email.
What CRM does this work with?
HubSpot is our specialty, but the scoring framework works with any CRM that supports lead scoring (Salesforce, Pipedrive, etc.).
What if I don't have much historical data?
We can still build a model based on your ICP, industry benchmarks, and qualitative input from your sales team. We'll note where data would improve accuracy.
Lead Scoring Model
A custom scoring model suited to your business and built on best practices. Includes a 30-minute debrief call to walk through the model together.
Purchase Your Lead Scoring Model & Get Even More ROI
Simply fill in your details, complete payment and get your lead scoring model within 3 days (possibly earlier). You can reach out on chatbot or email if you have any questions! Email: alyssa@gatherngrow.com