Decoding Growth Podcast
Decoding Growth: the calm truth about how businesses actually grow
Decoding Growth is where I unpack what is actually going on underneath your marketing, sales and operations.
After more than ten years inside businesses as a HubSpot and Google Ads partner, I keep hearing the same questions. Good questions that usually get bad answers. Each episode takes one of them and answers it properly.
Short, solo episodes, built on what I see in real accounts. Listen on Spotify, Apple Podcasts or our website, or watch on YouTube.
For founders, operators and the people running revenue
If something in your marketing or sales isn't working and you want to know why, this is for you. Each episode takes one decision or one problem I see again and again. So far, that includes:
✓ Choosing a CRM, and setting it up so your team actually uses it
✓ What I check first in a HubSpot or Google Ads audit
✓ Why the cheapest lead is not always the best lead
✓ How to pick an agency or partner, and what to ask them
✓ Getting the process clear before adding another tool
New topics come with every episode. No hype. Just how the systems behind growth actually work.
Watch the latest episode
Every episode is also on YouTube, with the full conversation on screen.
Episode 7: What I Look for in the First 10 Minutes of a Google Ads Audit.
Every episode: start with the one that's on your mind
What clients say about working with Alyssa
It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
We are absolutely thrilled to write this glowing review for Alyssa from Gather n Grow! Alyssa has truly been a game-changer for our business. Since she stepped in, she has streamlined our operations, ensuring that every aspect of our business is not only covered but optimised for success. Her impressive organisational skills, professional demeanor, and honest approach are so refreshing. She communicates openly and transparently, always keeping us in the loop and providing valuable insights every step of the way. Her dedication to our business's growth and efficiency is truly commendable. Thanks you Alyssa! With your expertise and commitment, we have seen significant improvements in our processes and results.
WANT THIS ON YOUR ACCOUNT?
Start with a free video audit
I record a walkthrough of your HubSpot or Google Ads account, the same way I do it on the podcast.
HubSpot video auditGoogle Ads video auditWe Are Partners Of
