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Inbound & Automation Blog

MQL vs PQL In SaaS

MQL vs PQL In SaaS

For quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators of a prospect’s likelihood to become a customer and qualifiers to pass leads on to sales. Whilst it still works, there’s a better qualifier for SaaS and software companies – that’s called Product Qualified Lead (PQL).  This is particularly helpful for B2B SaaS and software

10 Common HubSpot CRM Migration Mistakes

10 Common HubSpot CRM Migration Mistakes

Migrating to a new CRM is the opportunity to clean up your CRM database and start afresh! If you have been neglecting your CRM data, this is the perfect opportunity to fix it up. But hold your horses. We’re not going to simply import thousands of contacts into your CRM without a plan. Keep reading to learn the 10 mistakes to avoid when migrating to or revamping