What You'll Learn:
- Know the difference between a property and an object
- Three questions to ask before creating anything
- When a custom object is justified (and when it isn't)
- A real-world SaaS case study — sales pipeline vs contract management
- Reporting, automation, and governance implications
Who This is For:
- HubSpot admins evaluating custom objects
- RevOps teams designing CRM architecture
- Founders/operators approving structural decisions
- Agencies advising clients on CRM structure
