Fractional RevOps

Your RevOps team, without the full-time hire

We run the tools, processes, reporting and internal systems behind your sales and marketing. On retainer or by project, for as long as it's useful.
HubSpot Platinum PartnerGoogle Partner
★★★★★5.0 from 17 HubSpot reviews
REVENUE DASHBOARDRevenue this quarter$1.24M▲ on planAd spendLeadsPipelineWonLEADS ROUTED100%DUPLICATES0

Trusted by growing businesses in the US, UK and Australia

KingsmedeNH Oil UndercoatingRunway EastFourth RevConvergeTransbuildYellowgate GroupStaffing for Texans
Sound familiar?

You've outgrown spreadsheets and guesswork. Hiring a full RevOps team doesn't make sense yet.

Which marketing actually brings in revenue?

Spend is tracked in one place, deals in another. Budget decisions are a guess.

Leads come in, then go quiet.

No one knows who should follow up, or when. Good leads slip through.

Nobody trusts the CRM.

Duplicates, missing fields, stages that mean different things to different people. The team works around it.

Every report takes a day to build.

Someone exports, cleans and pastes every month. Leadership still asks the same questions.

Book a RevOps callTell us which of these sounds like you.
What we build and run

Everything joined up in HubSpot, so the right things happen on their own

1 · ConnectYour tools today
🎯
Google AdsCampaigns, conversions
📝
Website and formsEnquiries, quote requests
✉️
Email and calendarsEvery conversation
🛒
Ecommerce or ERPShopify, WooCommerce, NetSuite
🎟️
Events and ticketingEventbrite
💰
AccountingXero, QuickBooks
🤖
AI toolsClaude
📊
SpreadsheetsThe ones only one person understands
2 · Run
GNG

HubSpot

One place for every lead, deal and customer

  • Clean, connected data
  • Pipelines that match how you sell
  • Workflows and AI agents
  • Reporting from spend to revenue
Built, run and documented by us
3 · GrowWhat you get
⚡
Leads followed up fastRouted to the right person
📈
Reports you trustSpend to pipeline to revenue
🎯
Smarter ad spendBudget follows what sells
🤝
Nothing slipsQuotes and quiet leads chased
🕒
Less adminYour team sells, not copies

On HubSpot already? We work with what you have, then optimise. New to HubSpot? We set it up first. Not sure it fits? Book a call and we'll tell you honestly.

Book a RevOps callSee what this would look like for your business.

Alyssa has been the strategic and technical force behind structuring it all in a way that is scalable, clean and commercially aligned.

Working with Alyssa has been instrumental in building a HubSpot system that truly runs our business. At Kingsmede, HubSpot supports our commercial and industrial leasing pipelines, co-working product, marketing automation, lifecycle tracking, and performance reporting. Alyssa has been the strategic and technical force behind structuring it all in a way that is scalable, clean and commercially aligned. She doesn't just execute tasks - she understands the business model, asks thoughtful questions, and translates complex operational needs into practical systems. From pipeline architecture and automation to reporting dashboards and lifecycle alignment, she brings clarity and structure to every project. What sets Alyssa apart is her ability to simplify complexity and create order. She is proactive, commercially aware, and deeply knowledgeable in HubSpot. We developed a strong working rhythm built on trust and precision, and I always felt confident that what we were building would support long-term growth. I would highly recommend Alyssa to any business looking to use HubSpot properly - not just functionally, but strategically.

EN
Emma N. · Marketing Manager, Kingsmede
Kingsmede
What changes for you

One team looking after the whole system behind your revenue

Tools, processes, reporting and the internal systems that hold them together. We build it, run it and keep it improving.

1Tools & data

A CRM your team trusts and actually uses

We clean, structure and connect your tools, so every contact, company and deal is in one place and up to date.

  • Duplicates merged, missing details filled in
  • Integrations that sync properly, with no copy and paste
  • Properties and a data dictionary everyone can follow

So you can stop second-guessing the numbers and get on with selling.

Contacts · today3 duplicates · 5 gaps
NameCompanyOwnerSource
Jo SmithAcme PtyNoneBlank
jo smithACMESamOffline
J. SmithBlankNoneBlank
↓MergedEnrichedOwner set
CRM health41% → 96%
JS
Jo SmithOperations Manager · Acme Group
StageSales qualified
SourceGoogle Ads
OwnerSam
Deal: Acme Group fit-out$48k · Quote sent
Last activity: opened the quote, 2 hours ago✓ 1 complete record
2Processes

Every lead goes to the right person, fast

A pipeline that matches how you actually sell, with clear hand-offs between marketing, sales and service.

  • Lifecycle stages everyone agrees on
  • Lead routing and follow-up reminders that run themselves
  • Hand-offs that don't depend on someone remembering

So you can follow up while the lead is still interested.

Sales pipeline live
New
Acme Group
Northwind
Qualified
Bluegum
Harbour Co
Quote sent
Ridgeway
Won
Kestrel
New lead: Acme Group → assigned to Sam, task due today
3Reporting

See which marketing actually makes money

Ad spend through to pipeline and revenue, in one report, explained in plain language every week.

  • Spend, leads, pipeline and closed revenue side by side
  • Dashboards built around what leadership asks
  • A short weekly summary from our Reporting Agent, included

So you can move budget to what's working, with confidence.

Weekly report example
Ad spend$12.4k
Leads186
Pipeline$310k
Closed won$92k
This week: Search brought in 70% of new pipeline. Two campaigns spent with no qualified leads, so we paused them.
4Internal systems & AI

Less manual work for your team, every week

Automation and AI agents take the repetitive work, once the basics are right. Your people keep the decisions.

  • Workflows with AI steps to sort, enrich and summarise
  • Agents for prospecting, research, nurture and call prep
  • Every workflow documented, so nothing lives in one person's head

So you can grow without adding admin.

Workflow new enquiry
1
Form submittedWebsite enquiry
AI
Enrich and scoreCompany size, industry, fit
3
Route to the right repBy region and fit
AI
Brief the repWho they are, what they looked at
Want to see this in your own HubSpot?We'll show you where the quick wins are on the first call.
Book a RevOps call
Grows with you

As you grow, we can help build the team too

How far it goes depends on your size and direction. Some clients keep us on as their RevOps team. Others bring it in-house with our help.

Now

We run it

We look after your systems, processes and reporting day to day.

Next

We build the team with you

When it's time to grow the team, we help you hire new people or upskill the ones you have.

  • Write the role and the scorecard
  • Sit in on interviews
  • Onboard and train your new hire
  • Upskill your existing team in HubSpot
Later

Your team runs it

We step back, or stay on as a second pair of hands. Your choice.

What happens after the kick-off call

A clear plan, regular updates, and work you can track

First

Discovery workshop

We look at how sales and marketing run today: tools, data, reporting, who does what.

You get: a shared picture of where things stand
Next

Plan and priorities

A written plan of what to fix first, what can wait, and why.

You get: a plan you sign off
Then

Build and fix

We do the work hands on, in your portal, in priority order. Basics first, then automation and AI agents on top.

AI + agents built in
You get: a task board you can see any time
Every week

Report and review

A short update on what's done, what's next and what the numbers say.

You get: a weekly report in plain language
Ongoing

Improve

We review together, agree the next priorities, and add AI and agents where they save your team time. Your team learns to work alongside them.

AI + agents as you grow
You get: a system that keeps getting smarter
Clear communicationOne main contact, and answers in plain language
TrackableEvery task, change and decision logged
DocumentedWorkflows, properties and reports written down
DirectionWe tell you what we'd do next, and why
Book a RevOps callYour kick-off call is the first step.
AI agents

Agents that give your team more time for the work that needs them

Agents do the groundwork, so your people spend their time on customers, strategy and decisions. We build them, run them and hand them over with notes.

Prospecting AgentFinds and researches the right companies, so your sales team starts every conversation prepared.
Data Research AgentFills in missing company and contact details.
Nurture AgentFollows up leads and quotes that go quiet.
Customer AgentAnswers customer questions from your own knowledge base.
Lead Qualification AgentScores, routes and flags the hot leads.
Sales Prep AgentBriefs your rep before every call.
AI Visibility AgentChecks how AI search describes you, and fixes the gaps.
Custom AgentBuilt around whatever you need.
Reporting Agent, included in every engagementAd spend through to pipeline and revenue, every week, in plain language.
Ask about an agentTell us where your team's time goes, and we'll show you where an agent could help.
Ways to work with us

Start where it makes sense for you

Every engagement starts with a discovery workshop, included. Retainers are quoted in your currency.

Retainer

Your fractional RevOps team

Good when you want someone looking after the whole system, month to month.

  • Tools, data, processes and reporting looked after
  • Weekly report from the Reporting Agent
  • New automation and agents as you need them
  • Training for your team as you go
  • One report a month from our Products page, your choice
  • Lower monthly rate on 6 or 12 month terms
Project

Fix or build one part

Good when there's one clear job to do.

  • CRM clean-up or new pipeline
  • An integration or one agent
  • Handed over with notes and training
Team expansion

Help building your team

Good when you're ready to hire in-house.

  • Role, scorecard and interviews
  • Onboarding onto your system
  • Support while they settle in
Training

Upskill your existing team

Good when you have people, but they need confidence in the system.

  • Sessions built around your own portal
  • A little at a time, so it sticks
First step

Start with an audit

Good when you want to know what to fix first.

  • HubSpot or Google Ads audit
  • 25% of the fee credited to ongoing work

Not sure which fits? That's what the first call is for.

What clients say

"It feels like she's just part of the team"

Before this, we were managing new contacts through emails and trying to keep on top of who came from where - different sources, different needs, no real system. It was a lot to stay across. Alyssa sorted that out pretty quickly. Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly. Our sales leader has got a proper system now & leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort. She also keeps everyone accountable which is exactly what you need to actually make progress. Despite being on the other side of the world, there's no lag, no dropped balls. She's responsive, things keep moving, and it honestly feels like she's just part of the team. It feels like we've got a real system in HubSpot that actually works for us. Next, we'll focus on operations and overall optimisation. Pretty stoked with where things are headed.

AT
Adam T.Inside Sales Rep

It was a complex and time sensitive project, with millions of data points to migrate and a bunch of different integrations, and Alyssa was at the heart of its success - she knows Hubspot inside and out, asked difficult questions, didn't take the easy route (aka 'I'll just let them do this dumb idea because it's easier for me') when she didn't think it was in our best interest, and basically went above and beyond in ensuring we had a great CRM which was using Hubspot's full capacity. Alyssa is a great mix of analytical and creative who is a great marketer as well as a Hubspot expert, so she really understands where you're coming from and thinks things through from an end user perspective. Wholeheartedly recommend!

JF
Jacob F.CCO
Our partners

One system, from first click to closed deal

HubSpot Platinum Partner
HubSpotPlatinum Partner
Google Partner
Google AdsGoogle Partner
DFW
DataFeedWatchPartner
AP
ApolloPartner
FAQ

Questions about fractional RevOps

What is fractional RevOps?

A RevOps team you share instead of hire. We look after the tools, processes, reporting and internal systems behind your sales and marketing, for part of the time, without a full-time salary.

How is it different from hiring someone?

You get a team with HubSpot, Google Ads and AI experience from week one, without recruiting, onboarding or covering leave. When you do want someone in-house, we can help you hire and hand over.

Is it a retainer or a project?

Either. Most clients start with a project or audit and move to a retainer. Some keep us on, others hand over to their own team. Both are fine.

Do we need to be on HubSpot?

We work only in HubSpot, on purpose. It's where we're a Platinum Partner and where we do our best work. Where we start depends on where you are:

  • Already on HubSpot? We work with what you have. We review your setup, keep what's working, fix what isn't, and optimise from there. No starting from scratch.
  • New to HubSpot, or on another CRM or spreadsheets? We implement HubSpot first: set it up around how you sell, bring your data across, and train your team. Then we run it with you.
  • Not sure HubSpot is right for you? Book a call. We'll look at your team, your tools and how you sell, and tell you honestly whether it fits and which parts of HubSpot you actually need.
What currency do you quote in?

Retainers are quoted in your local currency (GBP, AUD, USD, CAD, NZD or EUR) or in USD. One-off products are priced in USD.

Will you help us hire or train our own team?

Yes, if you want us to. We can write the role, help interview, and onboard your new hire onto a system they can understand from day one. Prefer to grow the people you already have? We train and upskill your existing team in HubSpot, a little at a time so it sticks.

Tell us where things are today. We'll tell you what to fix first.

A call with Alyssa. No pitch deck.

  • What's working and what isn't, in plain language
  • The one or two changes that would make the biggest difference
  • Whether a retainer, a project or an audit fits best

Book a RevOps call