Product Feed Optimisation

Your product feed is costing you Shopping sales

It starts with a 1-hour kick-off call about your products and which ones you want to sell online. Then we rewrite titles and descriptions, fix categories and attributes, and match your feed to what buyers actually search for. You finish with a 1-hour debrief call where we walk you through it.

Get your feed optimisedSee a sample
HubSpot Platinum PartnerGoogle Partner
★★★★★5.0 from 17 HubSpot reviews
PRODUCT FEEDOne product, before and afterBEFOREPMP-1500 Pump BlkAFTERAquaFlow 1.5HP Variable SpeedPool Pump, Energy Efficient, BlackCategoryFixedAttributes4 addedStatusDisapproved to approvedNOW MATCHES THE SEARCH“variable speed pool pump”

Trusted by ecommerce brands, and a coach at SHE-com

Snack ProudNH Oil UndercoatingMr Pool ManAnnmarie Skin CareSHE-com
Sound familiar?

Your feed decides which searches your products show up for

A few products get all the impressions. The rest get none.

Their titles don't say what buyers search for. So good products sit unseen.

Our titles are whatever the platform generated.

SKU codes and internal names, not the words people type. Google can't match them to searches.

We've tuned bids and budgets. Shopping still stalls.

Nobody has touched the feed itself. More spend, same results.

Some products are disapproved and we've just accepted it.

Missing attributes and wrong categories. Every one is a product that can't sell.

Get your feed optimisedWe fix the feed product by product.
What you get

Every product you want to sell, optimised

We only count the products you want to sell online, not your whole catalogue.

Title rewriting

Titles rewritten to match the search terms buyers actually use, in the structure Google rewards.

Description optimisation

Fuller, keyword-informed descriptions that give Google more to match on.

Category and attribute mapping

Wrong Google product categories and missing attributes fixed, product by product.

Search term alignment

Your feed checked against your real search term data, so your products use the words people search.

Policy and compliance check

Disapproved or at-risk products flagged, with what to fix.

Before and after comparison

Every change shown side by side, with the reason for it.

Sample product feed optimisation
Sample report

See what you get before you buy

This is what a feed optimisation looks like. Real before and after changes, product by product, with the reason for each one.

  • Every title and description, before and after
  • Categories and attributes fixed
  • The search terms behind each change
Get your feed optimised
How it works

From kick-off call to optimised feed in 1 to 2 business days per 30 products

Within a few days of buying

Kick-off call

Pay online and book a 1-hour call. We talk through your business, your products and which ones you want to sell online. Then you share your feed: a CSV or XML export, or Merchant Center access.

You get: a plan built around your goals
1 to 2 business days per 30 products

We optimise every product

Titles, descriptions, categories and attributes, rewritten from your search term data and Google's requirements. If we manage your Google Ads, we make the changes in our DataFeedWatch account. If not, you get exactly what to change.

You get: a before and after for every product
When it suits you

Debrief call

One hour to walk through the changes, answer your questions and agree what goes live first.

You get: a clear order of what to do next
If you want help

We can run your Shopping ads

Want your Shopping or Performance Max campaigns managed too? We'll quote it after the debrief.

You get: no pressure either way
Only what you sellWe count the products you want online, not your whole catalogue
DataFeedWatch partnerChanges made for you if we manage your Google Ads
SpecificEvery product reviewed, not a template
Yours to keepThe changes and the logic behind them
Get your feed optimised
Who it's for

For ecommerce teams spending on Shopping ads

A good fit if

  • You run Google Shopping or Performance Max, but your product titles are still whatever your platform generated
  • Some products get all the impressions and others get almost none, and you're not sure why
  • You've worked on bids, budgets and campaigns, but never the feed itself
  • You have disapproved products and have been living with the lost sales
  • You're spending more on ads without seeing Shopping grow with it
  • You're about to start Shopping or Performance Max and want the feed right first

Probably not a fit if

  • You want your whole Google Ads account reviewed. Our Google Ads Audit covers that.
What clients say

"Her data-driven approach delivered impressive results"

I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.

NH
Natalie H.Head of Marketing and Co-Founder

It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!

LS
Lauryn S.Head of Marketing

Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. Our sales leader has got a proper system now and leads handed off in the right way depending on the scenario, all trackable.

AT
Adam T.Inside Sales Rep
Read all 17 reviews on HubSpot
FAQ

Questions about feed optimisation

What do I need to provide?

Your product feed (a CSV or XML export) or read-only access to your Google Merchant Center, and a time for the kick-off call. If you can share your Google Ads search term data too, even better.

How do you count the products?

We count the products you want to sell online, not your whole catalogue. We confirm the number with you on the kick-off call before we start.

What happens on the kick-off call?

An hour on your business, your products and which ones you want to push. We'll also let you know anything else we need before we start.

How long does it take?

1 to 2 business days per 30 products, after the kick-off call. Then we book your 1-hour debrief call.

Do you make the changes for me?

If we manage your Google Ads, yes. We make them in our DataFeedWatch account, at no extra cost. If not, you get the optimised titles, descriptions and logic, with exactly what to change, and your team makes the changes.

What platforms do you work with?

Shopify, WooCommerce, BigCommerce, Magento and custom feeds. If Google Merchant Center accepts it, we can optimise it.

What currency is the price in?

US dollars.

Get your product feed optimised

Fill in your details and pay securely, then book your kick-off call. Your optimised feed arrives 1 to 2 business days per 30 products after the call, followed by a 1-hour debrief call.

  • A 1-hour kick-off call
  • Titles, descriptions, categories and attributes optimised
  • A before and after for every product
  • A 1-hour debrief call

Optimise your feed

Get your feed optimised