Google Ads training in your own account, for your own team
We teach your team how Google Ads works in your business, so they make decisions with confidence instead of guessing or following every recommendation.
Trusted by growing businesses in the US, UK and Australia
Your team runs Google Ads. They're just not sure it's right.
We copy tactics from YouTube.
Advice made for other accounts, not yours. Changes that don't fit your business.
We accept Google's recommendations.
They sound sensible, so they get applied. Spend goes up, results don't.
Only one person knows the account.
Everything runs through them. When they leave, the knowledge goes too.
We can't check our agency's work.
Reports full of numbers, no context. You can't tell if the account is in good hands.
She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Trained on your account, not a generic course
We focus on understanding, not memorizing settings. No jargon, and no pretending there's one perfect setup.
A clear plan, live sessions, and a team that keeps it up
Discovery call
Who runs the account, what they know, and where things go wrong today.
Training plan
Sessions in the order that makes sense, built on your own account.
Live sessions
Online, in your account, with time for questions and hands-on practice.
Work reviewed
We look over the changes your team makes as they learn.
Refreshers
Sessions as Google Ads changes or new people join, from a block of hours.
For teams who run Google Ads themselves, or want to
A good fit if
- Someone in-house runs the account
- You're bringing Google Ads in-house
- You want to check an agency's work with confidence
- New people need to get up to speed
Probably not a fit if
- You want a certification course
- You'd rather we run the account for you
- No one has time to practice between sessions
Start where it makes sense for you
Every engagement starts with a discovery workshop, included. Retainers are quoted in your currency.
Team training plan
Good when you want your team trained on your own account.
- Discovery call and training plan
- Group and 1-on-1 sessions
- Built on your own account
- Their work reviewed as they learn
A block of hours
Good when you want help as questions come up.
- Questions answered on call
- Changes checked before they go live
Google Ads management
Good when you'd rather we run the account.
- Two people on your account
- Your team learns as we go
Google Ads Audit
Good when you want to know what's wrong before deciding anything.
- Walkthrough call included
- 25% of the audit fee comes off your management fees if you go ahead
Not sure which fits? That's what the first call is for.
What clients say about our Google Ads work
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.
Get more from your Google Ads
Find out what to fix before you train.
See the audit →ServiceGoogle Ads ManagementWe run the account, and your team learns as we go.
See the service →ServiceHubSpot TrainingTraining on your own HubSpot portal, for your own team.
See the service →ServiceClaude TrainingYour team using Claude on their real work.
See the service →One system, from first click to closed deal
Questions about Google Ads training
Is the training done in our own account?
Yes. We train on your Google Ads account, with your campaigns and your data, so your team learns how your account works.
Who is it for?
Anyone who runs or oversees Google Ads: in-house marketers, founders, and managers who want to check an agency's work.
Is it online or in person?
Online, over video call, at times that suit your time zone.
Do you cover Performance Max and Shopping?
Yes, if you run them. Training follows what's in your account.
Is it a certification course?
No. It's practical training on your own account. Google's own certifications are free if you want them as well.
Can you train our team while you manage the account?
Yes, and we encourage it. We'll show you what's happening in the account, how to spot-check it and how to feed in ideas.
Tell us who runs your account. We'll tell you where to start.
A call with Alyssa. No pitch deck.
- Who needs training, and on what
- Whether a plan or a block of hours fits
- Where your account needs attention first