Find out if your Microsoft Ads are pulling their weight
It starts with a 30-minute call about your business and your goals. Then your Microsoft Ads account is checked against them, from the Google import to tracking, and turned into a ranked fix list. Your report arrives 1 to 2 business days after the call, followed by a 30-minute debrief.
Trusted by growing businesses in the US, UK and Australia
Everything in one audit, no tiers
Every part of your Microsoft Ads account checked, then turned into a plan you can act on.
Whether the account was tuned for Microsoft, or just copied from Google.
Searches and campaigns that cost money and bring nothing back, with the amount.
Whether bids, devices and schedules suit who searches on Microsoft.
Audiences, locations and the LinkedIn profile targeting only Microsoft offers.
Whether you measure what matters, through to your CRM.
Where cost per lead is lower, and where budget should move.
You run Microsoft Ads, but nobody has really looked at it
We imported from Google and left it.
Microsoft runs on Google's settings. You pay for an audience you haven't tuned for.
We don't know what Microsoft brings in.
Conversions aren't tracked to your CRM. Budget stays where it doesn't pay back.
Should we even be running it?
No one has compared it with Google. Cheaper volume may be sitting there.
Costs crept up and nobody noticed.
No one checks it the way they check Google. Small leaks add up.
From purchase to a clear plan in a few days
Kick-off call
Pay online and give us read-only access. Then 30 minutes on your business, your goals and how Microsoft fits with your Google Ads.
We audit the account
Campaigns, search terms, bids, targeting and tracking, checked against what you told us on the call.
Debrief call
30 minutes to walk through every finding, answer your questions and agree what to fix first.
We can run it for you
If you want help with the fixes, we can run it for you with Microsoft Ads management.
For businesses that want a straight answer about Microsoft Ads
A good fit if
- You run Microsoft Ads and aren't sure it's worth it
- Your account is a Google import nobody tuned
- You want to know if Microsoft could add cheaper volume
- You're about to spend more and want the basics right first
Probably not a fit if
- You haven't launched Microsoft Ads yet. Book a call and we'll talk about setup.
- You want the fixes made for you. That's Microsoft Ads management.
"A great thought partner"
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team.
Questions about the audit
What do I need to provide?
Read-only access to your Microsoft Ads account, and 30 minutes for the kick-off call. Any context helps too: account history, what you count as a conversion, and whether sales are tracked somewhere else, like HubSpot. If you don't have all of that, we work with what we can see.
What happens on the kick-off call?
30 minutes with us before the audit starts, to understand your business, your challenges and your goals. That way the audit checks the account against what you actually want from it.
How long does it take?
1 to 2 business days after the kick-off call. Your report comes by email as a PDF, with a link to book your 30-minute debrief call.
What happens on the debrief call?
30 minutes with us to walk through every finding, answer your questions and agree what to fix first. Both calls are included in the price.
Will you make changes to my account?
No. Access is read-only. We analyse and recommend, and you decide what to change.
What if I want help with the fixes?
We offer Microsoft Ads management, so we can make the fixes and keep the account running for you.
Can you audit Google Ads at the same time?
Yes, that's a separate Google Ads Audit. Many clients do both, since the two accounts usually share a structure.
What currency is the price in?
US dollars.
Get your Microsoft Ads Audit
Fill in your details and pay securely. We'll be in touch to book your 30-minute kick-off call, and your report arrives 1 to 2 business days after it.
- A 30-minute kick-off call
- A full audit with a ranked fix list
- A 30-minute debrief call