HubSpot and Google Ads for SaaS Companies

Sound familiar?

What we see in almost every SaaS company we audit

We can't trace ad spend to revenue.

You know the signups, not which campaigns bring paying customers. Budget decisions run on half the data.

Our CRM and product don't talk.

HubSpot knows who signed up. The product knows who's using it. Sales can't tell a cold signup from a power user.

Every lead gets the same treatment.

No scoring, no product signals. Reps chase the wrong people at the wrong time.

We pay for features we don't use.

Lead scoring and attribution, half set up. Value left on the table every month.

What we set up

Connect the tools you already have

1HubSpot

A lifecycle that matches how your product sells

Stages from signup to paid and expansion, with product usage in the CRM where sales can see it.

Stages from signup to paid and expansion
Lead scoring based on product usage
Attribution from first click to revenue

So you can tell a cold signup from a buyer at a glance.

Example: A lifecycle that matches how your product sells

2Ads and marketing channels

Signups that turn into paying customers

Search and other channels judged on paid conversions, not trial signups.

Campaigns for problem, category and competitor searches
Comparison pages for competitor campaigns
Paid conversions sent back to the ad platforms

So you can spend on the campaigns that bring in revenue.

3AI and agents

Reach out at the moment it matters

Product signals and engagement tracked, with an agent that briefs the rep.

Alerts when trials hit activation milestones
Churn risk flagged from drops in usage
Call briefs drafted for your reps

So you can talk to the right accounts at the right time.

Example: Reach out at the moment it matters

What we've learned

From hospitality SaaS, workforce software and fintech

Signups aren't the goal. Paying customers are.

Judge ads on paid conversions sent back to the platforms, or they optimise for trials that never convert.

Product usage is the best lead score.

A trial that has connected three integrations is worth more than one that opened an email. Score on what people do in the product.

Most portals are full of half-built experiments.

Before adding new automation, we clean up the properties and workflows already there.

Timing beats volume.

One well-timed message when a trial hits a milestone beats a long, generic sequence.

FAQ

Questions SaaS companies ask us

Can HubSpot use our product usage data?

Usually, yes. We look at how your product stores usage and connect the signals that matter, such as activation milestones, seats and integrations.

Can Google Ads learn from paying customers, not trials?

Yes. We send paid conversions back to Google Ads, so bidding learns which searches bring revenue, not just signups.

Do you run competitor campaigns?

Yes, with comparison landing pages rather than your homepage, so people searching for an alternative see why you fit.

We're on HubSpot Professional but barely use it. Can you help?

Yes. A HubSpot Audit shows what you are paying for and not using, then we set up the parts that matter, starting with scoring and attribution.

Can you flag churn risk?

Yes. Drops in usage or engagement are flagged so your team can step in early. An AI agent can draft the check-in.

Do you run ads beyond Google?

Yes. We also run Microsoft, Meta, Reddit and ChatGPT ads, judged on the same paid conversions.

We already have a CRM. Do we have to move to HubSpot?

Not for ads. We work with any CRM, as long as someone looks after it properly. For CRM work, HubSpot is what we specialise in.

How do we get started?

Book a call with Alyssa. If we're a good fit, we run a discovery workshop and send a plan for you to sign off before any work starts.

Grow recurring revenue without the chaos behind it

What we see in almost every SaaS company we audit

Your process, and the part we look after