Show up on Google and in AI answers, run as one strategy
More buyers now ask ChatGPT, Gemini or Perplexity before they search. We run your Google Ads and your AI visibility together: one team, one messaging strategy, one report tied to pipeline.
Trusted by growing businesses in the US, UK and Australia
Your buyers are asking AI. Are you in the answer?
We rank on Google, but ChatGPT recommends our competitors.
AI pulls from different sources than search does. Buyers shortlist without you, before they ever click.
We have one agency for ads, one for SEO, and no one for AI.
Three vendors, three reports. The messaging drifts and nobody owns the full picture.
Our Google Ads cost more every month.
Spend goes up, pipeline doesn't. You pay for clicks that never become customers.
We have no idea if AI sends us anything.
AI referral traffic isn't tracked. You can't tell what's working, so you can't do more of it.
What buyers search and ask in, one strategy out
One team, one strategy
Paid search and AI visibility run together
- Google Ads run by a Google Ads Partner
- AEO tracked and reported in HubSpot
- One message across ads and AI answers
- Content placed where AI looks
Not sure where you stand in AI answers? Start with an AEO Audit. Only want Google Ads? See Google Ads Management.
Her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls.
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Paid search and AI visibility, run as one
Google Ads brings pipeline now. AEO builds over months and compounds. Run them together and each makes the other better.
Google Ads judged on pipeline, not clicks
Campaigns run by a Google Ads Partner, with two people on every account and changes made on what turns into revenue.
- Campaign structure and bidding
- Search terms and negative keywords
- Ad copy tested on performance data
- Conversion tracking checked across both channels
So you can get more pipeline from the budget you already spend.
New
Qualified
Quote sent
Won
Know where AI mentions you, and where it doesn't
We track how often ChatGPT, Gemini and Perplexity mention you for the prompts your buyers ask, and who they recommend instead.
- Brand visibility tracked across ChatGPT, Gemini and Perplexity
- Prompt-level share of voice
- Competitor citations and gaps
So you can see exactly where you're missing from AI answers.
Content placed where AI actually looks
AI cites certain sources over and over. We map them for your market, then create and improve content there, using what the prompt and ad data tells us.
- Citation sources mapped for your market
- Blogs, help articles and review platforms
- Existing pages improved from prompt data
So you can build citations that are hard for competitors to displace.
One report, tied to pipeline
Both channels in one monthly report, measured in HubSpot against leads and revenue, not vanity metrics.
- Combined monthly report
- AI referral traffic measured in HubSpot
- Quarterly strategy review and 90-day plan
So you can see the full picture in one place.
| Name | Company | Owner | Source |
|---|---|---|---|
| Jo Smith | Acme Pty | None | Blank |
| jo smith | ACME | Sam | Offline |
| J. Smith | Blank | None | Blank |
A structured monthly loop, not set and forget
Monitor
Visibility, Google Ads trends, prompt movement and competitor activity. What's moving and what's stalled.
Recommend
The content, citation and Google Ads changes most likely to move things this month. We agree the direction with you.
Create and optimise
Content made and improved, and campaign, ad copy and structure changes made in Google Ads.
Report and plan
Visibility, AI referral traffic, paid search, conversions and competitor shifts, plus next month's priorities.
Strategy review
A step back to look at the bigger picture and plan the next 90 days.
For businesses whose buyers research before they buy
A good fit if
- You spend on Google Ads and want more pipeline from it
- Your buyers compare options before they get in touch
- You want one team and one report, not three vendors
- You use HubSpot, or are open to it for AEO tracking
Probably not a fit if
- You want AI visibility in a few weeks. It builds over months.
- You only want Google Ads. See Google Ads Management.
- You sell alcohol, firearms or adult products
Start where it makes sense for you
Every engagement starts with a discovery call. Retainers are quoted in your currency.
AEO + Google Ads management
Good when you want both channels run as one.
- Google Ads run by two people
- AI visibility tracked in HubSpot
- Content placed where AI looks
- One combined monthly report
- Lower monthly rate on 6 or 12 month terms
AEO management
Good when someone else runs your ads, or you don't run any.
- AI visibility tracked and reported
- Content and citations built every month
- Works alongside your current agency
AEO Audit
Good when you want to see where you stand first.
- Where AI mentions you, and where it doesn't
- 1-hour debrief call included
- 25% credit toward AEO management
Google Ads management
Good when you only want Google Ads for now.
- Judged on pipeline, not clicks
- Two people on every account
Not sure which fits? That's what the first call is for.
What clients say about our Google Ads work
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team.
Get more from paid search and AI
See where AI mentions you, and where it doesn't.
See the audit →ProductGoogle Ads AuditFind the wasted spend and the quick wins.
See the audit →ProductLanding Page AuditTurn more of your paid clicks into enquiries.
See the audit →ServiceHubSpot ImplementationTrack AI and ad leads through to revenue.
See the service →One system, from first click to closed deal
Questions about AEO + Google Ads management
Do I need to be on HubSpot to run AEO with you?
AEO runs through HubSpot, either through an existing Marketing Hub Pro or Enterprise subscription, where it's included, or through HubSpot's standalone AEO tool. If HubSpot isn't in your stack at all, that's fine. We'll guide you through the simplest way to get set up.
What's the minimum ad spend?
We typically work with accounts spending from $2,500 a month. AEO can run on top of any spend level, and even a small Google Ads budget benefits from the visibility work.
How long until I see results?
Google Ads changes show sooner. AI visibility builds more slowly because citations compound, and brands cited today are harder to displace later. We report on both, so you can see what's moving and what's still building.
Who manages my account day to day?
Two people work on every account, so nothing depends on one person, and you have one main point of contact. Alyssa stays involved in the strategy.
What kind of communication and reports do I get?
Fortnightly or monthly calls depending on the engagement, plus one combined monthly report covering both channels. We're on email and phone in between.
What if I'm already running Google Ads with someone else?
That's fine. We can start with a Google Ads Audit to see whether moving the account makes sense, or work alongside your current agency on AEO only. We'll be honest about the fit.
Is there a minimum commitment?
We recommend 6 months so AEO has time to compound. You can stop with 30 days' notice, but the work loses momentum quickly if it isn't consistent.
What industries don't you work with?
Alcohol, firearms and adult businesses. Otherwise we work across most B2B and considered-purchase categories.
Do you run other ad platforms too?
Yes. We also run Microsoft (Bing), Meta, Reddit and ChatGPT ads, so the work stays joined up across channels.
Tell us how your buyers find you. We'll show you where AI fits.
A call with Alyssa. No pitch deck.
- Whether AI mentions you for your buyers' questions
- Where your Google Ads spend is working, and where it isn't
- Whether AEO, Google Ads or both fits best