Reddit ads: reach buyers before the search
People research in communities long before they type a query into Google. Reddit is where that happens, and where almost none of your competitors are spending. We help you show up there without sounding like an ad.
Trusted by growing businesses in the US, UK and Australia
Reddit is where people research, and few advertisers get it right
We've heard Reddit is hard.
Ads that feel like ads get ignored, or called out. So you never start.
We don't know which communities.
Reddit lives in subreddits. Picking the wrong ones wastes the budget.
We're worried about brand safety.
A fair worry. It's straightforward to manage once you know how.
We tried it and it flopped.
A generic ad in the wrong place. You write off a channel that could work.
She asked questions, challenged how we were doing things, and built it around our team.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.
A channel most brands skip
Reach buyers earlier, in places your competitors aren't, and measure it like everything else.
The right communities, not just the biggest
We find the subreddits and interests where your buyers actually gather. On Reddit, where you show up decides most of the result.
- Communities mapped to your buyers
- Targeting tested and narrowed
- Brand safety handled up front
So you can reach people while they're still researching.
New
Qualified
Quote sent
Won
Ads that fit the thread
Creative that respects the platform's tone instead of fighting it. A glossy brand ad usually gets scrolled past, or called out.
- Native creative for each community
- Steady testing of what lands
- Messaging shared with your other channels
So you can get noticed by fitting in.
Every lead in HubSpot, judged on pipeline
Pixel and conversions set up properly, leads into HubSpot, and budget moved to the communities that convert.
- Leads connected to HubSpot
- Judged on pipeline started, not instant clicks
- Budget moved to what works
So you can see what Reddit really adds.
We find the room before we say anything in it
Find the communities
The subreddits and interests where your buyers gather, not just the biggest or most obvious ones.
Set it up properly
Pixel, conversions and structure in place, with brand safety handled up front.
Build native creative
Ads that fit the platform's tone. On Reddit, fitting in is what gets you noticed.
Connect and optimise
Leads flow into HubSpot, and budget moves to the communities that convert.
A few things worth knowing
Why Reddit works differently from every other ad platform.
For businesses whose buyers research in communities
A good fit if
- Your buyers research in communities before they search
- You sell something people discuss, compare or ask others about
- You want to reach people earlier than search can
- You're curious about Reddit but want it done properly
Probably not a fit if
- You want posts or community management. We run ads, not organic Reddit.
- You need sales this week. Reddit reaches people earlier.
- No one follows up the leads that come in
Start where it makes sense for you
Every engagement starts with a discovery call. Retainers are quoted in your currency.
Reddit Ads management
Good when you want Reddit run properly, in the communities that fit.
- Communities and targeting mapped
- Native creative, tested steadily
- Leads connected to HubSpot
- Two people on every account
- Lower monthly rate on 6 or 12 month terms
Reddit Ads Audit
Good when you want to know if Reddit fits first.
- Fit, communities, targeting and tracking
- 30-minute kick-off and debrief calls
AEO + Google Ads
Good when you want to show up in AI answers too.
- Paid search and AI visibility together
- One combined report
Google Ads management
Good when you want to capture buyers once they search.
- Judged on pipeline, not clicks
- Two people on every account
Not sure which fits? That's what the first call is for.
What clients say about working with us
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Get more from Reddit
Find out if Reddit fits before you spend.
See the audit →ProductAEO AuditAI often quotes Reddit. See where you show up.
See the audit →ServiceGoogle Ads ManagementCapture the demand once your buyers search.
See the service →ProductLanding Page AuditMake sure the click converts once it lands.
See the audit →One system, from first click to closed deal
Questions about Reddit ads
Is Reddit right for B2B?
Often, yes. People ask for recommendations, compare tools and share experiences in professional subreddits. If your buyers talk about what you sell, Reddit can reach them early.
Is it safe for our brand?
It's a fair worry, and straightforward to manage. We choose communities carefully and set brand safety controls before anything goes live.
Do you post or manage our Reddit community?
No. We run paid Reddit ads. Organic posting and community management stay with your team.
How do you measure it?
On pipeline started, not just instant conversions, because Reddit reaches people earlier. Leads go into HubSpot so you can see what it really adds.
Who manages the account?
Two people work on every account, so nothing depends on one person, and you have one main point of contact.
Do you run other ad platforms?
Yes. We also run Google, Microsoft (Bing), Meta and ChatGPT ads, so the work stays joined up across channels.
Want to test Reddit ads?
No pitch. Just a conversation about whether Reddit fits your buyers, and how to reach them where they research.
- Whether your buyers are on Reddit
- Which communities fit
- Whether an audit or management fits best