A lead scoring model made for your business, not copied from a template
Free templates score every business the same way. Yours is built from your own closed deals, customers and sales process, so it shows who to call first and why. It starts with a 30-minute kick-off call and finishes with a 1-hour debrief where we walk you through it.
Trusted by growing businesses in the US, UK and Australia
Your best leads are buried in the CRM
Sales says marketing's leads are rubbish.
There's no shared definition of a good lead. So every lead gets the same attention, or none.
A hot lead went to a competitor.
They showed interest, but nobody saw it in time. Interest goes cold within days.
We downloaded a lead scoring template. Nobody trusts the number.
It scored job titles and email opens, not what makes someone buy from you. So the score gets ignored.
Who should sales call today?
Thousands of contacts and no way to sort them. Reps pick by gut feel.
Built for your business, from your own data
Not a template. Every point in the model comes from your closed deals, your customers and your sales team, so the score reflects how your buyers really buy. You don't need HubSpot: it works in any CRM with the right fields.
What a qualified lead looks like for your business, from your data, not assumptions.
Company size, role, industry and location: the signals that predict who closes.
Page visits, email clicks, form fills and downloads, weighted by what really leads to a sale.
Clear lines for MQL, SQL and not ready yet, so sales and marketing agree.
Who gets told when a lead hits the threshold, so hot leads get a call, not a queue.
How to review and adjust the score as your business and data change.
See what you get before you buy
This sample uses example data. Yours is built from your own deals and customers, so no two models are the same.
- Every criterion with its points, and why
- Thresholds for MQL and SQL
- Ready to set up in HubSpot or your own CRM
From kick-off call to a scoring model in 1 to 2 business days
30-minute kick-off call
Pay online and book a time with us before we start. We talk through your business, how sales works and what a good customer looks like, and set up read-only access to your CRM.
We build your model
Your closed deals, conversion patterns and customer profile analysed to work out what predicts a sale.
Debrief call
One hour to walk through the model, answer your questions and agree the thresholds with your team.
We can set it up
Want it built in HubSpot, with the alerts and routing? We'll quote it after you've seen the model.
For teams with leads coming in and no way to tell who's ready
A good fit if
- Your CRM is full of contacts, but sales can't tell who's hot
- Sales and marketing disagree on what a good lead is
- You suspect interested leads are slipping past your team
- You're growing inbound and need a repeatable way to prioritise
- You use HubSpot or any other CRM, with the fields to score on
Probably not a fit if
- You get a handful of leads a month. Your team can already call them all.
- You don't have a CRM yet.
What clients say about our HubSpot work
Alyssa and the Gather n Grow team helped us throughout the HubSpot Rev Ops process and implemented significant and purposeful changes throughout the process. Thanks to her help, our Sales, Customer Relations, Support and Marketing process is perfectly connected, which has already led to significant results in terms of lead generation, customer onboarding time and revenue in the short term. She took a lot of time for all processes, used her own initiative and always had our operational as well as strategic goals in mind.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. Our sales leader has got a proper system now and leads handed off in the right way depending on the scenario, all trackable. We bring the goals and the challenges, Alyssa brings the ideas and the solutions, and it genuinely feels like a team effort.
Working with Alyssa has been instrumental in building a HubSpot system that truly runs our business. Alyssa has been the strategic and technical force behind structuring it all in a way that is scalable, clean and commercially aligned. She doesn't just execute tasks. She understands the business model, asks thoughtful questions, and translates complex operational needs into practical systems. What sets Alyssa apart is her ability to simplify complexity and create order.
Make the most of your scoring model
Questions about the scoring model
How is this different from a free lead scoring template?
A free template scores every business the same way: job title, company size, email opens. Yours starts with a kick-off call and your own closed deals, so every point reflects what predicts a sale for your business, and what doesn't. Then we walk you through it on a 1-hour debrief and agree the thresholds with your team.
What do I need to provide?
A time for the kick-off call and read-only access to your CRM. On the call we'll ask what makes a good or bad lead for your business. The more context, the sharper the model.
What happens on the kick-off call?
In 30 minutes we talk through your business, how your sales process works and what a good customer looks like, and set up the access we need before we start.
How long does it take?
1 to 2 business days after the kick-off call. Your model and setup guide come by email, with a link to book your 1-hour debrief call.
Do I need HubSpot?
No. The model works with any CRM, like Salesforce, Pipedrive or Zoho. It just needs the relevant fields in your CRM, such as job title, company size, industry and lead source, filled in and kept up to date. We'll tell you on the kick-off call if anything is missing.
What if I don't have much historical data?
We can still build a model from your ideal customer profile, your industry and your sales team's input. We'll note where more data would make it more accurate.
Do you set it up for us?
The model comes with a setup guide your team can follow in your own CRM. If you're on HubSpot and would like us to build it, with the alerts and routing, we'll quote it after the debrief.
What happens on the debrief call?
One hour with us to walk through the model, answer your questions and agree the thresholds. It's included in the price.
What currency is the price in?
US dollars.
Get your lead scoring model
Fill in your details and pay securely, then book your 30-minute kick-off call. Your model arrives 1 to 2 business days after the call, followed by a 1-hour debrief call.
- A 30-minute kick-off call
- A lead scoring model made for your business, from your data
- Score thresholds, alerts and routing recommendations
- A setup guide and a 1-hour debrief call