Google Ads Audit

Find out what's really going on in your Google Ads account

It starts with a 1-hour call about your business, your challenges and your goals. Then every campaign, search term, bid strategy and conversion is checked against them and turned into a ranked fix list and a rebuild blueprint. Your report arrives 1 to 2 business days after the call, followed by a 1-hour debrief.

If you go ahead with Google Ads management, 25% of the audit fee comes off your management fees.

Get your audit See a sample report

★★★★★5.0 from 17 HubSpot reviews

What's included

Everything in one audit, no tiers

Every part of your account checked, then turned into a plan you can act on.

Wasted spend

Searches, placements and campaigns that cost money and bring nothing back, with the amount.

Campaign structure

Whether the account is set up to perform, or just set up.

Search terms

What you show up for, against what you want to show up for.

Bidding

Whether your bid strategies match your goals.

Conversion tracking

Whether you are measuring what matters, through to your CRM or store.

Rebuild blueprint

Campaigns, ad groups, match types and budget split, laid out for your business.

Sound familiar?

You're spending on Google Ads, but you're not sure it's working

We spend every month and can't say what it brings in.

Google Ads reports conversions, but sales don't match. Budget goes where it doesn't pay back.

We inherited the account from someone else.

An agency or past employee built it, and nobody knows why it's set up that way. Old settings quietly cost money.

Results have stalled and we don't know why.

Cost per lead or sale keeps creeping up. You pay more for the same results.

We're about to spend more.

You want the basics right before you scale. Otherwise the mistakes scale too.

Get your auditThe audit shows you what's behind it, and what to fix first.

How it works

From purchase to a clear plan in a few days

Within a few days of buying

Kick-off call

Pay online and give us read-only access. Then spend an hour with us on your business, your challenges and what you want from Google Ads.

You get: an audit built around your goals

1 to 2 business days

We audit the account

Campaigns, search terms, bidding, tracking and budget, checked against what you told us on the call.

You get: your full report as a PDF

When it suits you

Debrief call

One hour to walk through every finding, answer your questions and agree what to fix first.

You get: a clear order of what to do next

If you want help

We can run it for you

Go ahead with Google Ads management and 25% of the audit fee comes off your management fees.

You get: no pressure either way

Read-onlyWe look. We don't change anything.

SpecificFindings about your account, not a checklist

Plain languageWritten so anyone on your team can follow it

Yours to keepUse the plan yourself, or with anyone

Get your audit

Who it's for

For businesses that want a straight answer about their Google Ads

A good fit if

You spend on Google Ads and aren't sure it's money well spent
You inherited the account from an agency or a past employee
Results have stalled or dropped and you don't know why
You're about to spend more and want the basics right first
You want a second opinion from a Google Partner

Probably not a fit if

You haven't launched Google Ads yet. Book a call instead and we'll talk about setup.
You want the fixes made for you. That's Google Ads management.

What clients say

"A great thought partner"

I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.

Natalie H.Head of Marketing & Co-Founder, Mr Pool Man

It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!

Lauryn S.Head of Marketing

Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team.

Adam T.Inside Sales Rep

Read all 17 reviews on HubSpot

FAQ

Questions about the audit

What do I need to provide?

Read-only access to your Google Ads account, and an hour for the kick-off call. Any context helps too: account history, past changes, what you count as a conversion, and whether sales are tracked somewhere else, like HubSpot. If you don't have all of that, we work with what we can see.

What happens on the kick-off call?

One hour with us before the audit starts, to understand your business, your challenges and your goals. That way the audit checks the account against what you actually want from it.

How long does it take?

1 to 2 business days after the kick-off call. Your report comes by email as a PDF, with a link to book your 1-hour debrief call.

What happens on the debrief call?

One hour with us to walk through every finding, answer your questions and agree what to fix first. Both calls are included in the price.

Will you make changes to my account?

No. Access is read-only. We analyse and recommend, and you decide what to change.

What if I want help with the fixes?

We offer ongoing Google Ads management. If you go ahead with it, 25% of the audit fee comes off your management fees.

What currency is the price in?

US dollars.