Microsoft Ads: cheaper clicks, less competition
Almost everyone pours budget into Google and ignores Microsoft Ads. The same searches, often at a lower cost, in front of an audience that skews B2B and higher income. We set it up alongside your Google account and connect it to your CRM.
Trusted by growing businesses in the US, UK and Australia
Most teams treat Microsoft Ads as an afterthought
We only run Google.
Microsoft Ads sits untouched. You miss search volume that's often cheaper to win.
We imported from Google once and left it.
A one-time copy, never tuned for Microsoft. Bids and messaging miss how its audience behaves.
Nobody uses Bing, right?
Its audience is older, more B2B and higher income than people expect. And they convert.
We can't compare the two.
Google in one report, Microsoft in another. No honest view of where budget works hardest.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
Built for Microsoft, not mirrored from Google
The audience and the auction behave differently on Microsoft. A little tuning goes a long way.
A proper Microsoft setup, not a stale copy
We bring your Google structure across as a starting point, then strip out and rework what doesn't fit Microsoft.
- Imported, cleaned and restructured
- Bids, devices and messaging tuned for its audience
- Tracking checked before spend grows
So you can get cheaper, incremental volume from the same searches.
Every lead in HubSpot, judged on pipeline
Leads flow into your CRM and real outcomes flow back, so spend is judged on pipeline, not just clicks.
- Conversions connected to HubSpot
- Real outcomes sent back to Microsoft Ads
- Nothing lost along the way
So you can see which searches turn into customers.
| Name | Company | Owner | Source |
|---|---|---|---|
| Jo Smith | Acme Pty | None | Blank |
| jo smith | ACME | Sam | Offline |
| J. Smith | Blank | None | Blank |
One scoreboard for both search engines
Microsoft and Google reported side by side, with budget moving to whichever is working hardest.
- Side-by-side reporting
- Cost per lead and pipeline by channel
- Budget moved to what works
So you can know where the next dollar should go.
We adapt to Microsoft instead of copying Google
Import and clean
Your Google structure brought across as a starting point, then reworked where it doesn't fit Microsoft.
Tune for the audience
Bids, devices and messaging adjusted for who actually searches on Microsoft.
Connect to HubSpot
Leads flow into your CRM and real outcomes flow back.
Optimise and compare
Microsoft and Google reported side by side, with budget moving to whichever channel works hardest.
A few things worth knowing
Why Microsoft Ads is often the easiest extra volume you can find.
For businesses that already run Google Ads
A good fit if
- You run Google Ads and want more volume without more competition
- You sell to businesses, or to an older, higher-income audience
- Your Microsoft account is empty, or a stale import nobody touched
- You want both search engines judged on pipeline, not clicks
Probably not a fit if
- You don't run Google Ads yet. Start with Google Ads Management.
- You want a quick copy of Google and nothing more
- No one follows up the leads that come in
Start where it makes sense for you
Every engagement starts with a discovery call. Retainers are quoted in your currency.
Microsoft Ads management
Good when you want Microsoft run properly alongside Google.
- Built and tuned for Microsoft
- Conversions connected to HubSpot
- Budget moved to what works
- Two people on every account
- Lower monthly rate on 6 or 12 month terms
Microsoft Ads Audit
Good when you want to know if it's worth it first.
- Structure, targeting and tracking reviewed
- 30-minute kick-off and debrief calls
- A prioritised plan you can run yourself or with us
Google Ads management
Good when you want both search engines run as one.
- Judged on pipeline, not clicks
- Two people on every account
AEO + Google Ads
Good when you want to show up in AI answers too.
- Paid search and AI visibility together
- One combined report
Not sure which fits? That's what the first call is for.
What clients say about our paid search work
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Get more from paid search
Run both search engines as one system, judged on the same terms.
See the service →ServiceAEO + Google AdsShow up in AI answers as well as search results.
See the service →ProductGoogle Ads AuditFix Google first, then bring Microsoft across.
See the audit →ProductLanding Page AuditMake sure the cheaper clicks still convert.
See the audit →One system, from first click to closed deal
Questions about Microsoft Ads
Do we need to run Google Ads too?
It works best alongside Google. Microsoft adds cheaper, incremental volume to search you're already winning. If you don't run Google Ads yet, we'd usually start there with Google Ads Management.
Can't we just import our Google campaigns?
You can, and it's a good starting point. But the audience and the auction behave differently, so an import left untouched usually leaves money on the table. We use it as a base, then tune it for Microsoft.
Is the audience big enough to bother?
It's smaller than Google, but often cheaper and more B2B, because Microsoft is the default on a lot of work computers. For the right business, that's real volume at a better price.
How do you measure it?
On pipeline, the same as Google. Leads go into HubSpot, and both search engines are reported side by side so you can see where the budget works hardest.
Who manages the account?
Two people work on every account, so nothing depends on one person, and you have one main point of contact.
Want the channel everyone else ignores?
No pitch. Just a look at whether Microsoft Ads can add cheaper volume to what you already run.
- Whether Microsoft Ads fits your buyers
- What it could add to your Google Ads
- Whether an audit or management fits best