Advertising inside ChatGPT, set up before your market catches on
More people now ask an AI assistant instead of searching. Ads inside ChatGPT are how brands show up in those answers. It's early, which is exactly why it's worth getting in front of. We get you set up, positioned and measured from day one.
Trusted by growing businesses in the US, UK and Australia
More buying research now happens inside an AI chat
Our buyers ask AI, not Google.
A growing share of research happens in a chat. Your ads and your brand don't reach it yet.
We don't show up in AI answers.
ChatGPT suggests who to use, and it isn't you. You're not part of the conversation.
We don't know how AI ads work.
It's new, and the rules are still forming. So nobody on the team owns it.
We don't want to be late.
Competitors will learn this channel eventually. The early movers keep the advantage.
She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
Alyssa is a rockstar. She's a talented marketer, with tons of creativity, the willingness to experiment, and is a patient teacher to others.
An early seat at a new table
Positioned before your market catches on, and measured like everything else you run.
In position before the channel gets crowded
We get you onto the platform with audiences, intents and tracking in place, so nothing runs blind and you learn while it's still quiet.
- Account and tracking set up properly
- The buyer intents worth showing up for
- Started small, scaled on results
So you can build familiarity before competitors arrive.
Built for how people ask AI
People ask an assistant full questions, not keywords. Creative and messaging are written for conversations, not copied from search.
- Messaging built for conversational placements
- Tested steadily as the channel takes shape
- Shared with your search and AEO messaging
So you can show up in a way that fits the answer.
New
Qualified
Quote sent
Won
Judged on pipeline, like every other channel
Leads flow into HubSpot so you can see what this channel actually drives, not just impressions. We're honest about what's still settling.
- Leads connected to HubSpot
- Reported alongside your other channels
- Budget moved to what works
So you can know if it's earning its place.
A measured way into a new channel
Get set up
Onto the platform, with audiences, intents and tracking in place so nothing runs blind.
Build for conversation
Creative and messaging that fit how people ask an assistant, not how they type into a search bar.
Connect to HubSpot
Leads flow into your CRM so you can see what this channel actually drives.
Test and learn
A new channel rewards steady experiments. We start small, watch closely, and move budget to what works.
How we think about AI ads
New doesn't mean reckless.
For businesses that want to be early
A good fit if
- Your buyers are starting to ask AI instead of searching
- You want to be early on a channel before it gets crowded
- You care about showing up in AI answers, not just Google
- You already run paid channels and want to test the next one
Probably not a fit if
- You need guaranteed results from day one. The channel is still settling.
- No one follows up the leads that come in
Start where it makes sense for you
Every engagement starts with a discovery call. Retainers are quoted in your currency.
ChatGPT Ads management
Good when you want to be early, and measured properly.
- Set up with audiences, intents and tracking
- Creative built for conversational placements
- Leads connected to HubSpot
- Two people on every account
- Lower monthly rate on 6 or 12 month terms
AEO + Google Ads
Good when you want to be found in AI answers without paying for it.
- Paid search and AI visibility together
- One combined report
AEO Audit
Good when you want to see where AI mentions you today.
- Where you show up, and where you don't
- A 90-day roadmap
Google Ads management
Good when you want to capture buyers who still search.
- Judged on pipeline, not clicks
- Two people on every account
Not sure which fits? That's what the first call is for.
What clients say about our paid ads work
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. We use Make.com in the mix too and it all just connects up properly.
Show up wherever buyers ask
Get recommended by AI organically, not just through ads.
See the service →ProductAEO AuditSee where AI mentions you today, and where it doesn't.
See the audit →ServiceGoogle Ads ManagementCapture the demand from buyers who still search.
See the service →ProductLanding Page AuditMake sure the click converts once it lands.
See the audit →One system, from first click to closed deal
Questions about ChatGPT ads
Can we advertise in ChatGPT yet?
Ads in ChatGPT are still rolling out, and access depends on your market. On the first call we'll tell you where things stand for your business and what we can set up now.
How is this different from AEO?
ChatGPT ads are paid placements. AEO is about being the answer AI gives on its own. They work best together, which is why we often run both. See AEO + Google Ads.
How do you measure it?
On pipeline, the same as every other channel. Leads go into HubSpot so you can see what ChatGPT ads actually drive, not just impressions.
Is it worth it while the channel is new?
For the right business, yes. Being early builds familiarity before the channel gets crowded. We start small, test steadily and tell you honestly what's working.
Who manages the account?
Two people work on every account, so nothing depends on one person, and you have one main point of contact.
Do you run other ad platforms?
Yes. We also run Google, Microsoft (Bing), Meta and Reddit ads, so the work stays joined up across channels.
Want to be early on AI ads?
No pitch. Just a conversation about where AI fits in your marketing, and how to get positioned before your market does.
- Whether ChatGPT ads fit your buyers yet
- What we can set up now
- How it fits with AEO and your search ads