If Your Google Ads Tracking Is Wrong, Every Decision You Make Is Wrong
A FULL GOOGLE ADS CONVERSION TRACKING AUDIT — SO YOU KNOW EXACTLY WHAT'S BEING MEASURED, WHAT'S BROKEN, AND WHAT'S MISSING
Google Ads Conversion Tracking Audit
One price. Full coverage of your Google Ads conversion tracking and campaign setup. Includes a 30-minute debrief call to walk through the findings together.
What You Get
Complete clarity on what your Google Ads account is tracking, what's broken, and what's missing — so you can trust your data and optimise with confidence.
Conversion action audit
Every conversion action reviewed: are you tracking the right events, with the right values, counting the right way?
Tag firing validation
Are your tags actually firing when they should? We check every page, every form, every button.
Attribution gap analysis
What's falling through the cracks between click and conversion? Where are you losing visibility?
Duplicate and inflated tracking
Double-counting conversions is more common than you think — and it's silently distorting your ROAS
Campaign setup review
Are your campaigns structured to track the right things? We check how your campaigns, ad groups, and conversion actions are set up — so your tracking matches what you actually want to measure.
Fix-it action plan
Every issue documented with exact steps to fix it, prioritised by impact on your data quality
I highly recommend Alyssa Yap from Gather 'n' Grow for her exceptional work with our Google Ads. In the time we worked together, her data-driven approach delivered impressive results that helped drive profitable growth for Mr Pool Man, even with niche industry curve balls. Alyssa's expertise and attention to detail make her an invaluable asset to any team looking to optimize their advertising campaigns.
Since Alyssa and her team took on Google Ads management too, Google Ads is pulling in more leads now and better quality too. HubSpot actually makes sense for us now. She didn't just slap a standard setup on us and move on. She asked questions, challenged how we were doing things, and built it around our team. Our sales leader has got a proper system now and leads handed off in the right way depending on the scenario, all trackable.
It was an absolute pleasure working with Alyssa for 2 years on Google Ads and Bing. She helped us grow our accounts, was a great thought partner, and always brought new ideas to the table. You could tell she really cares about the work she is doing and that is reflected in the great results we saw. I will miss her!
Who This Is For
Built for marketers who need to trust their numbers before spending another dollar.
You have no idea what your Google Ads conversions are actually based on — or whether what's being tracked reflects real business outcomes
You've changed platforms, redesigned your site, or migrated to GA4 and aren't sure tracking survived
You're scaling spend but don't trust the conversion data you're optimising against
Your smart bidding isn't performing and you suspect the data it's learning from is wrong
You want a clean foundation before handing your account to an agency or new team member
Ready to Find Out If Your Google Ads Data Is Telling the Truth?
A complete audit of your Google Ads conversion tracking — plus a 30-minute call to walk through the findings together.
GET YOUR TRACKING AUDITDelivered within 2 to 4 Business Days
How It Works
You give us access to your Google Ads, GA4, and GTM. We validate everything.
Grant Us Access
Complete your purchase and share read-only access to Google Ads and GTM (where applicable). We'll also need the form IDs that you believe are your current conversions. We'll send setup instructions after purchase.
< 10 minutesWe Check Everything
Every tag, every conversion action, every attribution path — validated against your actual business events.
2-4 business daysGet Your Fix-It Plan & Debrief Call
A clear report documenting every issue with step-by-step fixes — plus a 30-minute call to walk through the findings, answer your questions, and prioritise what to fix first.
Report + 30-min callWant To See A Sample Google Ads Tracking Audit?
Here's what your tracking audit looks like. Every issue documented, every fix explained.
Frequently Asked Questions
What do I need to provide?
Read-only access to your Google Ads account and GTM (where applicable), the form IDs you believe are your current conversions, and — regardless of what's currently set up — what you consider a conversion for your business (e.g. form submissions, phone calls, purchases, bookings). This helps us audit against what actually matters to you.
How long does it take?
2-4 business days from receiving access, followed by a 30-minute debrief call.
Will you fix the tracking for us?
This is the audit and action plan. If you'd like us to implement the fixes, we can quote that separately.
What if I only use Google Ads (no GA4)?
No problem. We'll check every conversion action and tag in your Google Ads account regardless of your GA4 setup.
Can you fix the tracking for us?
This service is the audit and fix-it plan. If you'd like us to implement the fixes, email us at alyssa@gatherngrow.com or complete the contact us form and we can quote that separately.
Google Ads Conversion Tracking Audit
One price. Full coverage of your Google Ads conversion tracking and campaign setup. Includes a 30-minute debrief call to walk through the findings together.
Purchase Your Google Ads Tracking Audit & Get Even More ROI
Simply fill in your details, complete payment and get your Google Ads tracking audit within 2 to 4 days (possibly earlier), followed by a 30-minute debrief call to walk through the findings. You can reach out on chatbot or email if you have any questions! Email: alyssa@gatherngrow.com