Case study

A fast-growing end-of-life services website, joined up in one CRM

A funeral home staff member speaking with an older couple

One of Australia's leading end-of-life services websites, helping families compare and arrange services with less stress.

Consumer ServicesHubSpot setupIntegrationsReporting
The situation

Growing fast, with data in too many places

The business was scaling quickly. Contacts, deals and support requests lived in different platforms and spreadsheets, and keeping on top of communication and tasks took more time every month.

They needed one source of truth so every team could focus on the families they serve.

DataContacts, deals and tickets in different platforms
ReportingNumbers pulled together by hand in Excel and Google Sheets
TeamsNo shared view of who was doing what
GrowthNew starters slow to get up to speed
What we did

One source of truth, kept up to date on its own

1

Migrated everything into HubSpot

Data from the old platforms imported and organised into contacts, companies, deals and tickets.

HubSpot migration
2

Connected Slack

Updates reach the right people where they already work.

Integrations
3

Automated the status updates

Built-in automation keeps every team aware of where things stand, so nothing gets lost.

Workflows
4

Built real-time dashboards

They replaced the manual spreadsheet reports and flag data issues on their own.

Dashboards
What changed

Before and after

Before

  • Data spread across platforms
  • Reports built by hand in spreadsheets
  • Activity hidden in inboxes
  • New starters slow to onboard

After

  • One source of truth
  • Live dashboards with data alerts
  • Emails, calls and tasks on every record
  • Slack keeps everyone in the loop
The result

More time for the families, less time on admin

Every department sees the same emails, calls and tasks on each contact. Reports run themselves and data issues show up before they cause a problem. The team spends its time on growing the business, not chasing numbers.

Tools used
HubSpot Sales HubHubSpot Service HubSlack integrationWorkflowsDashboards

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