A large offshore staffing provider working with businesses in Australia and the US.
Lots of leads, and no easy way to tell the good ones
The business gets a high volume of inquiries and spends heavily on marketing, but there was no easy way to track whether that money was bringing in the right leads. The website ran on WordPress, separate from the CRM. Sales couldn't easily tell which leads to work first, junk inquiries took up their time, and handing a new client over to the operations team happened outside HubSpot.
One system from the first click to the first day
Rebuilt the website in HubSpot
Moved off WordPress, then refreshed it.
Tracked where leads come from
Lead source on every contact, so marketing and sales see what works.
Sorted leads by priority
The most promising leads go to the right salesperson first, refined over several years.
Ran Google Ads at scale
Tuned with sales feedback to bring more of the right inquiries.
Brought operations in
Client handover, setup surveys and playbooks for the implementation team.
Before and after
Before
- Website on WordPress
- All leads treated the same
- Junk reaching sales
- Handover outside the CRM
After
- Website in HubSpot
- Leads sorted by priority
- 35% fewer junk leads
- Handover and surveys in HubSpot
Sales spend their day on real inquiries
Junk leads dropped by 35% over time and lead quality went up. Sales know which leads to call first, and new clients move to operations without anything getting lost.
Why it matters
More of the marketing spend turns into real conversations. Sales start each day knowing who to call, and once a client signs, operations pick up without a gap.
Sounds like your setup?
Tell us what's going on. We'll show you where the quick wins are on the first call.