Our own website, redesigned in 4 days with Claude and built in HubSpot

Gather 'n' Grow, a Google Ads and HubSpot partner agency serving B2B and ecommerce businesses in Australia, the US and the UK.

Marketing & Professional ServicesHubSpot websiteAEOAI

4 daysto redesign the whole website

Redesigned in Claude, then built in HubSpot from exact specs

39kGoogle search impressions in 3 months, with daily impressions more than doubling from their late-September low

Sound familiar?Your business has grown, but your website still describes the company you were a few years ago.

The situation

A site that had to keep up with the business

We'd added new services (AEO, more ad platforms and HubSpot's newer hubs) and new industries, and the site needed to show all of it. We wanted to do it the way we advise clients: on HubSpot, built from reusable parts, and fast.

What we did

Best practice first, then Claude for speed

Built on HubSpot best practice

A child theme, so updates never overwrite our changes, and modules the whole team can reuse.

Built a module library

11 modules for the new pages, including comparison grids, stack cards, testimonials and CTA bands, designed so live pages keep working.

Used Claude for efficiency

Claude drafted page copy and built the page layouts as previews first, so our developer rebuilt each one in HubSpot from an exact spec instead of starting from scratch.

Added service pages

New pages for HubSpot Smart CRM and Data Hub, Bing, ChatGPT, Reddit and Meta ads, plus AEO and Google Ads audit and management pages with clear pricing.

Added industry pages

Seven pages for construction, equipment manufacturers, events, SaaS, ecommerce, real estate and education, all in a new mega menu.

Joined it up

One contact form across the new pages, autoresponders for each, and a podcast page and banner for Decoding Growth.

What changed

Before and after

Before

Services we offer but don't show
One generic message
Pages built one at a time
Copy and layout from scratch

After

A page for every service
A page for each industry we serve
A reusable module library
Claude drafts, our developer builds to spec

The result

A site that grows as fast as we do

We redesigned the whole site in 4 days, and new services and industries now go live just as fast, on the same HubSpot setup we recommend to clients. Every page uses the same tested modules and the same form, so inquiries land cleanly in our CRM.

What this means for you

Why it matters

We use the setup we recommend. New services and industries go live without a rebuild, and every inquiry lands in our CRM.

Room to growNew pages built from 11 tested modules.

AI as a toolClaude drafts and previews, and our developer builds and checks every page.

One place for leadsEvery form on the new pages lands in the same CRM.

Tools used

HubSpot Content HubHubSpot Marketing HubCustom modulesFormsWorkflowsClaude

Sounds like your setup?

Tell us what's going on. We'll show you where the quick wins are on the first call.

Book a call