AUTHOR

Alyssa Yap

Stories by Alyssa


SaaS Marketing

MQL vs PQL In SaaS

Are you in SaaS & still using MQLs? Try a new qualification method using PQLs instead to better align marketing, sales, support & product teams to...

CRM

10 Common HubSpot CRM Migration Mistakes

Migrating to a new CRM is the opportunity to clean up your CRM database and start afresh! Read this blog to learn the 10 mistakes you should avoid.