Nurture Agent: follow-up that doesn't depend on someone remembering
Our Nurture Agent follows up leads and quotes that go quiet, with emails and texts that match what each person asked about. When a buyer shows interest again, it hands them back to your team.
Trusted by growing businesses in the US, UK and Australia
Leads and quotes are going quiet.
Quotes go out and we never hear back.
Follow-up depends on someone remembering. Deals go to whoever followed up first.
Leads go cold between enquiry and sale.
No steady contact while they decide. Marketing spend wasted on leads nobody chased.
Everyone gets the same email.
One newsletter for every product and stage. People stop opening.
We can't tell when someone is ready.
Opens, clicks and visits sit in HubSpot unread. Reps call at the wrong time, or not at all.
Follow-up for every stage of the sale
Built around your products, your sales stages and how your buyers decide.
She understands the business model, asks thoughtful questions, and translates complex operational needs into practical systems.
What the agent does, and what your team does
The agent does the groundwork. People make the calls.
Every lead and quote followed up
The agent sends the right follow-up at the right time, based on what each person asked about and where they are in the sale.
- Messages matched to product and stage
- Email and text, where you use it
- Timing based on what the buyer does
So you can stop losing deals to silence.
Your reps step in when the buyer is ready
When someone replies, revisits your pricing or opens a quote again, the owner gets a task with the full history.
- Hot leads flagged to the right person
- Messages in your tone, approved by you
- Nobody contacted after they opt out
So you can call at the right time, with context.
New
Qualified
Quote sent
Won
HubSpot where it fits best, other tools where they do the job better
We build in HubSpot when it's the best fit, so the work sits next to your contacts and deals. When a job needs more, we use Claude skills or agents we build ourselves, and send the results back to HubSpot.
- HubSpot first, when it fits the job
- Claude skills and custom agents for the rest
- Results end up in your CRM
So you can get the right tool for each job, not one tool for everything.
A weekly report from our Reporting Agent
Every agent project and retainer includes our Reporting Agent. It shows ad spend through to pipeline and revenue each week, in plain language.
- Spend, leads, pipeline and revenue side by side
- A short summary every week
- Included, not sold separately
So you can see what's working without digging for it.
Clean data first, then an agent your team trusts
Discovery call
The job you want off your team's plate, and how it runs today.
CRM check
We check the data and processes the agent will rely on, and fix what's missing first.
Build and test
The agent set up in your accounts and tested on real records with your team.
Training and notes
Your team shown what the agent does, where it stops and how to adjust it.
Reviewed and improved
On a retainer, we check its work and adjust it as your business changes.
For businesses where quotes and leads go quiet
A good fit if
- You send quotes or proposals
- Your sale takes weeks or months to close
- Leads come in faster than your team can follow up
- You use HubSpot, or are moving to it
Probably not a fit if
- You want bulk promotional email without opt-in
- You have no clear sales stages yet. We'd set those up first.
- HubSpot isn't your CRM, and won't be
Start where it makes sense for you
Every project starts with a discovery call, included. Projects and retainers are quoted in your currency.
Nurture Agent setup
Good when you want this agent built and handed over.
- Discovery call and CRM check
- Agent built and tested in your accounts
- Your team trained, with notes
- Weekly report from the Reporting Agent
- Moves into a retainer, if you want
Fractional RevOps
Good when you want your agents run and improved every month.
- Agents reviewed and adjusted monthly
- CRM, reporting and new agents as you need them
HubSpot Audit
Good when you want to know if your CRM is ready first.
- What's working and what's missing
- 1-hour debrief call included
CRM Clean Up
Good when your data needs work before an agent can help.
- Duplicates merged, fields fixed
- Rules that keep it clean
Not sure which fits? That's what the first call is for. See how working with us runs.
What clients say about working with us
Alyssa has been the strategic and technical force behind structuring it all in a way that is scalable, clean and commercially aligned. She doesn't just execute tasks - she understands the business model, asks thoughtful questions, and translates complex operational needs into practical systems. What sets Alyssa apart is her ability to simplify complexity and create order.
We have a unique business with many moving parts and a wide, wide range of needs from different teams and different team members. Add to that, we are a growing start up so in many ways we're still working out our own best approach to things. Alyssa did an amazing job of working with all of the different teams and team members to understand what we're doing currently, what we want to be doing, and help to guide us in how to get there. Not only did Alyssa help to streamline our CRM, but she also helped to solve problems we didn't even realise we had! To look back a few weeks ago and think that we nearly tried to do this ourselves is laughable, the end result would have been lacking in nearly every aspect without the help of a pro like Alyssa! We still have a lot to learn, but I know we have a strong foundation to build on thanks to Gather 'n' Grow!
We've found working with Alyssa and the team at Gather & Grow has been a great fit for our needs and timing. We're based in New Zealand and use tools like Google Meet and ClickUp to collaborate on projects. Alyssa is always flexible with meeting times that suit our time zone, which means we can meet, train, and work through things without delay. The skills and knowledge Alyssa and her team share have helped us grow in confidence and independence with HubSpot. We were really pleased with the audit we received, and it helped us find smart ways to improve our CRM performance. HubSpot has loads of useful features, but it's easy to get stuck if you don't know how to use them properly. After working with Alyssa and her team, I feel much more confident navigating those tools. And if something's above my skill level, having their support ready to go is exactly what we need.
Works well with
Scores new leads, routes them to the right person and flags the hot ones.
See the agent →AI agentCustomer AgentAnswers customer questions on chat and email from your own knowledge base.
See the agent →ServiceSinch SMS + HubSpotTexts sent and logged inside HubSpot.
Find out more →Free templateLead scoring templateScore leads on fit and interest, so follow-up goes to the right people.
Get the template →One system, from first click to closed deal
Questions about the Nurture Agent
What is a Nurture Agent?
It's an AI agent that follows up leads and quotes that go quiet, with messages matched to what each person asked about, and hands them back to your team when they show interest.
How is it different from a normal email workflow?
A workflow sends the same steps to everyone. The agent adjusts what it sends and when, based on the product, the stage and what the buyer does.
Who writes the messages?
We write them with you, in your tone, and you approve them before anything goes out.
Can it send text messages?
Yes, if you use text. We're a Sinch SMS partner and set texts up inside HubSpot, with opt-outs respected.
How does it know when to hand a lead back?
We agree the signals with you, like a reply, a pricing page visit or a reopened quote. When one happens, the owner gets a task with the history.
Does it work with quotes sent outside HubSpot?
Usually, as long as the quote is logged in HubSpot. We'll check how your quotes go out on the first call.
Tell us where leads go quiet. We'll tell you how the agent would follow up.
A call with Alyssa. No pitch deck.
- Where leads and quotes are being lost
- Which messages and timing would fit your buyers
- Whether a project or a retainer fits